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Made for the table

By Carlsberg Marston’s Brewing Company

- Last updated on GMT

Ideal choice: Birrificio Angelo Poretti is versatile and is the impeccable enhancement for any dining occasion
Ideal choice: Birrificio Angelo Poretti is versatile and is the impeccable enhancement for any dining occasion

Related tags: Beer, Craft beer, Branding + marketing

Nestled at the foot of the Italian Campo Dei Fiori mountains, the Birrificio Angelo Poretti brewery has been producing crisp, fresh beers for more than a century. Thanks to the innovative and meticulous art of blending hops, the beer has clarity, flavour and a palate-cleansing quality that makes it food’s best friend.

The Birrificio Angelo Poretti brand is a relative newcomer to the UK market with a multimillion-pound investment in 2022 into various mediums ranging from TV, print, out-of-home and a heavyweight digital spend. It is certainly a beer brand to look out for in the months to come.

At the heart of Birrificio Angelo Poretti is the brand’s mission to elevate dining moments and celebrate beers, placed at the heart of the dinner table. Beer is very often an afterthought or an accompaniment at mealtimes in the UK on-trade. Wine pairing lists are dime a dozen, however it is a rarity to see a well-curated beer list that is made to complement the different flavour profiles in dishes.

Beer at its heart is so varied. Its profusion of flavours find ways to complement, contrast and elevate all cuisines. This quality makes it a great alternative to wine when it comes to creating the perfect pairing.

Birrificio Angelo Poretti is a 4.8% full-flavoured Lager with a sparkling effervescence, full-bodied sweetness and distinct hoppy bitterness, and of course, it has a natural affinity with a wide range of foods.

  • The sweet Italian malt complements salty foods such as quintessential sharing boards of cheese and charcuterie, crowd-pleasing wood-fired pizza and even aromatic crispy duck.
  • Herbal Columbus and spicy Zeus hops in the lager enhance flavours in nutty dishes like Pad Thai, and Biryani, as well as classic European sauces like arrabiata and bearnaise. 
  • The lively carbonation of the beer cuts through oily foods ranging from fish and chips, tempura prawns, to smoked salmon and succulent roast leg of lamb.

Birrificio Angelo Poretti is versatile and is the impeccable enhancement for any dining occasion, be it a gastronomic dinner, a light lunch or a simple bowl of olives. 

To enhance Birrificio Angelo Poretti’s place at the dinner table, the brand has also launched its beautiful carafe this year. This is now available in UK On Trade and supports the sharing of beer at the dinner table.

Birrificio Angelo Poretti has worked with Industry experts to create a piece of glassware that not only looks beautiful but also supports the beer’s quality. The carafe’s design features a flared neck that helps retain aromas, while its thicker base keeps the beer cool. It also has enhanced nucleation that keeps the beer lively for a longer period of time. The carafe serve is supported by 2/3rd​ pint glasses that add an element of theatre to the serve that is uncommon in the UK On Trade. 

Birrificio Angelo Poretti is the perfect addition to any establishment’s beer repertoire. Its versatility with a variety of cuisines is certain to elevate the customer experience for any occasion.

Contact your local Carlsberg Marston’s representative or call 0800 0854646 for more information.

“Birrificio Angelo Poretti brand was born in 1877 and as far as we can look back, the brand has always been about enhancing food and the dining experience”

Related topics: Beer

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