Pubs and brewers rally in support for Ukraine

By Amelie Maurice-Jones contact

- Last updated on GMT

Helping hand: Pubs and brewers provide support for Ukraine (Getty/ Douglas Rissing)
Helping hand: Pubs and brewers provide support for Ukraine (Getty/ Douglas Rissing)

Related tags: Ukraine, Finance, Donation, Social responsibility

Businesses in the brewing and pub industry are responding to the ongoing war in Ukraine with donations, fundraising appeals and offers of employment and accommodation.

Hall & Woodhouse hosted a fundraiser yesterday (21 March) to support the Red Cross Ukraine Crisis appeal and is pledging to donate 50% of all sales throughout the day to the British Red Cross. 

Brewhouse & Kitchen is donating all revenue from a new seasonal cask beer sold across the weekend (19 to 20 March) to relief efforts, and BrewDog is selling a new beer, United for Ukraine, with all revenue going to the Disaster Emergency Committee. 

Furthermore, Carlsberg is donating €10m (£8,336,209) to humanitarian relief organisations, and Diageo is donating £2m to the Red Cross and CARE International. 

Providing donations

Also, Heineken is donating €1m (£833,620) to local NGOs while Heineken UK has pledged an additional £50,000 to provide help to more Ukrainian refugees and will match-fund any donations made by their UK colleagues. 

McMullens is additionally donating £1 for every £10 raised in their pubs with an added top up of £1 for every £10 where the fundraising is for the HALO Trust, a landmine clearance charity based in Ukraine. 

British Beer & Pub Association chief executive Emma McClarkin said: “The atrocities sparked by Russia's invasion of Ukraine are front of mind for everyone in the sector and we are eager to support in whatever way we can. Our members are finding numerous different ways to help and it is incredibly heartening to see their efforts.” 

Providing homes

Companies Arkells, Fullers, Greene King, Batemans, Hogsback, Wadworth and Hydes are looking into providing homes and employment for Ukrainian refugees, with some considering using recently closed premises as potential accommodation. 

McClarkin said BBPA was closely monitoring the impact of supply chain disruption on pubs and brewers, which to date has been limited. 

But, in some cases it was already seeing existing supply chain pressures such as energy and fuel pricing being exacerbated and would continue to work alongside its members and the Government to assess the impact. 

Related topics: Events & Occasions

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