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Make the most of the healthy profit opportunity available with brand-new snacking launches

By Joanna Allen, CEO of Graze

- Last updated on GMT

Healthier snacks in the pub from Graze

Related tags: Food, Branding + marketing, Multi-site pub operators, Pubco + head office, Tenanted + leased

As we all learn to live with Covid, and the return of long summer evenings are on the horizon, operators can start to look forward to the surge of customers desperate to get back into their local pub.

After such a turbulent couple of years, we’re all ready to enjoy the company of friends and family over a drink and pub snack.  

Following the pandemic, we are seeing new consumer habits and trends emerging, with many consumers looking to implement a healthier lifestyle. In fact, 92% of adults are trying to make healthier switches to what they eat and drink 1​. With this in mind, publicans need to adapt to this growing demand to continue to drive footfall and drive incremental spend.  

In answer to this, graze, the No. 1 healthy snacking brand2​ is set to offer a new proposition to publicans by launching its popular crisp alternative, Crunch, into the pub channel for the first time. Available in three classic flavours – Marmite, Smoky Barbecue and Salt & Vinegar – Crunch provides punters with a premium, healthy snack to have with their drink.   

To support the launch, graze has created three top tips to help operators make the most of the healthy snacking opportunity: ​ 

1. Increase profit potential with a variety of snacking options​ 

With the market already overcrowded with unhealthy options, it is imperative that landlords continue to expand their snacking offering in order to keep up with consumer trends to remain relevant in the market. There is a huge opportunity for landlords to drive incremental sales across their offering by stocking up on a premium, nutritious and delicious low-calorie snack.  

Crunch consists of a medley of roasted corn, broad beans and corn hoops are packed with vegetables, high in fibre and provide a super intense crunch. Featuring 30% less fat and salt than crisps it’s the ideal snack for the health conscious as well as being vegan friendly. 

2. Engage with customers using visual signposting​ 

Visual aids can help to drive customer interaction with a product and help publicans boost profits. Each pub that lists graze’s new format will be supported with an activation kit which includes a wooden CTU, tent cards and beer mats to bring the brand’s messaging to multiple locations within the venue. What’s more, graze will also be featured across key pub apps, where available, making it easier for customers to try the latest offering from graze.

3. Encourage customers to trade-up to premium brands ​ 

To drive spend in the channel and encourage customers to trade up to premium snack options, it is important to stock snacks options that consumers will be looking for post-pandemic. With 25 – 44-year-old pub goers more likely to buy a premium snack when socialising3​ , offering a premium, healthy snack from a recognisable household brand that consumers know and love is a good place to start. graze is ‘worth paying more for’ and provides operators with the opportunity to add £1.49 to every purchase. 

Available in three flavoursome variants - Marmite, Smoky Barbecue and Salt & Vinegar, the three new Crunch bags were showcased at trade shows Northern Bar & Restaurant (14 March) and Pub 22 (23 March). RRP £1.49*, size 52g. 

For more information on the product and how to stock, please email fnyrf@tenmr.pbz​ 

Sources:

1) Propel Report, 2020

2) Millward Brown Brand Tracking, 2021 

3) Morning Advertiser Report, 2021

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