Cannabis crisps and clotted cream beer: Pubs' best April Fool's Day pranks

By Amelie Maurice-Jones contact

- Last updated on GMT

Cracking jokes and pulling pints: The sector celebrates April Fool's
Cracking jokes and pulling pints: The sector celebrates April Fool's

Related tags: Comedy, Humour, Events, Fullers, Inception Group

Pubs are up to their usual tricks this April Fool's Day (1 April), and have celebrated with some wacky stories including chocolate beer glasses, cannabis crisps and a bar especially for dogs.

Pubs targeted with cannabis flavoured crisp launch

A US company is hoping to take the UK pub snacking market by storm with the launch of cannabis flavoured snacks, Canny-Crisps, The Morning Advertiser has reported.

With the growth in popularity of cannabinoid products and oils, US snacking giants Hi-Snacks is hoping its innovation will be a hit with UK consumers, with the company specifically targeting the pub market.

Marketing manager Mary-Jane Roach said the opportunity was huge and addressed a gap in the market: “Chips or as you guys call them crisps, are a huge part of the UK snack market, but innovation has been sadly lacking.

“The relaxation of cannabis rules and the popularity of cannabinoid products make this seem like a natural progression to us.

“It also resolves one of the age old problems when it comes to using cannabis- the munchies! Now you can avoid getting the munchies by killing two birds with one stone, and snacking at the same time as getting high.”

The crisps come in 50g and 150g sharing packs with an RRP of £1.50 to £3 and available in all main wholesalers.

Hi-Snacks said if the launch proved a hit, it wouldn’t rule out some brand extensions, including new flavours Oxy, Salt and Crack Black Pepper.

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New chocolate beer glass launched at Fuller’s pubs

Fuller’s has launched a chocolate beer glass in their pubs to celebrate the perfect match that is chocolate and beer.

The glass, made by chocolatier Chris Zammit, is formed of milk and white chocolate and will be available for a very limited time only in a select number of Fuller’s venues.

Fuller’s head of beer and chocolate Paris Looflady said: “The new glass brings a whole new meaning to quick pint and a bite. At Fuller’s, you can now do both things together, but don’t take too long as these glasses won’t be around forever – especially in hot weather.”

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St Austell Brewery launches clotted cream beer

St Austell Brewery has also clocked on to the perfect synthesis of beer and sugary treats this April Fool’s Day, and has teamed up with Rodda’s Cornish Clotted Cream to launch its latest limited-edition beer, Cream First.

The 4.1% abv beer, which nods to the iconic Cornish cream tea, is a clotted cream and strawberry pale ale, brewed with local malt, 100 tubs of glorious Rodda’s clotted cream, alongside more than a ton of Cornish strawberries- all painstakingly hand-squished by brewers to create a smooth, sessionable ale.

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Inception Group opens bar for dogs

In other news, Inception Group has decided to open a bar exclusively for dogs in London called Mr Dogg’s.

Inception Group co-founder and director Charlie Gilkes said it was “great” to see that the bar was already popular with canine companions.

Related topics: Events & Occasions

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