Opening hours have been extended from the 2 to 5 of June, and managers of licensed premises in the UK are being encouraged to host a Big Jubilee Lunch or a Thank You Day party, and to serve limited edition Thank You beers.
The limited edition ales are being crafted by leading brewers and beer brands, with the recipe devised by Adnams production director Fergus Fitzpatrick.
The profits from Thank Brew sales will be donated to three causes. The first is The /Together Coalition, the organisers of Thank You Day who focus on bringing communities together. Eden Project Communities, which focuses on building happier UK communities, is the second group, and Reset Communities and Refugees, who support Ukrainian refugees arriving in the UK, is the third.
Fantastic opportunity for pubs
The Good Beer Co founder James Grugeon said he was excited to see momentum building behind Thank Brew. “We’re really pleased to be backed by a broad coalition of beer and hospitality industry leaders who are lending their support to the campaign,” he added.
“With their help we’re busy signing up as many breweries, pubs and licensed premises as we can, so everyone in the UK can come together and celebrate with a Thank Brew at their local, and help raise funds for three causes close to the hearts of the British public,” he added.
Fitzpatrick’s recipe leads to 3.5% ABV pale ale, which uses a classic British ale yeast. He is also teaming up with Big Drop to oversee the creation of a 0.5% version, brewed exclusively by the alcohol-free specialist.
The British Institute of Innkeeping chief executive Steve Alton said the Jubilee was a “fantastic opportunity” for everyone to come together at the heart of our communities in the pub to raise a glass to the great British beer.
Raise a glass
Furthermore, UKHospitality chief executive Kate Nicholls said the nation’s hospitality venues would be looking forward to a bumper weekend of celebrations for the Jubilee. “Our sector has suffered dreadfully over the past two years, so it will be wonderful to raise a glass to the Queen and each other, and look to happier times,” she added.
Emma McClarkin, British Beer & Pub Association chief executive believed the Jubilee would be a time for celebration and community, with pubs playing a part in both. The Campaign for Real Ale chief executive Tom Stainer said the bank holiday would offer a “real boost” for the pub trade. He concluded: “We hope everyone will take advantage of the opportunity to raise a glass of Thank Brew to the first summer without restrictions!”