NEW PRODUCTS ROUND UP

New products from Camden Brewery and Ciroc

By Rebecca Weller contact

- Last updated on GMT

New products round up: Camden and Joseph Holt breweries announce Jubilee beers
New products round up: Camden and Joseph Holt breweries announce Jubilee beers

Related tags: New Products, Spirits, Beer

Camden and Joseph Holt breweries announce limited edition Jubilee beers alongside new products from Ciroc and Bullards plus a celebrity appearance.

Camden Brewery Announces limited edition serve 

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To celebrate the Queen's upcoming Platinum Jubilee next week (2 - 5 June), Camden Brewery has released a limited edition brew, Camden Liz A Jolly Good Lager (5% ABV).

Inspired by her majesty's favourite tea, Camden's latest variant is brewed with British hops and malts before a dash of lemon zest and bergamot are added to create a distinctive Earl Grey-inspired flavour. 

Camden Town Brewery head of marketing Fred Nesbitt said: “As a British brand, we wanted to commemorate the Platinum Jubilee with a special, celebratory beer that was true to Camden’s way of brewing things.

“Whether you’re celebrating with your friends or joining us at the Beer Hall, raise a glass of this Jolly Good Lager and say cheers to Queen Liz!”

A Jolly Good Lager is available in 500ml bottles now from the Camden Town Brewery Beer Hall and webshop. 

Franklin and Sons introduces two new flavours 

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Franklin and Sons has introduced two new mixers to their range of sodas, Pink Grapefruit and Guava and Lime.

The new variants join Franklin and Sons, winners of the Great Taste Awards, the Spirit Business Tonic & Mixer Masters and the Bartenders Brand Awards, existing range of mixers and offer citrus notes without overpowering spirits.

Both new flavours are available direct from the Franklin and Sons website at RRP £17.50 for 24x200ml bottles.

Ciroc relaunches its Summer Citrus offering 

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Back by popular demand, Ciroc, owned by Diageo, has relaunched its Summer Citrus flavour (37.5% ABV), following the success of its initial launch in 2021.

Available in 70cl bottles from the Bottle Club at RRP £32.99, Ciroc Summer Citrus joins the brand’s portfolio including its original flavour, Red Berry, Pineapple and more.

Combining flavours of sun-kissed blood orange and zesty lime, the citrus offering is best enjoyed as a spritz serve or in summer inspired cocktails such as a Citrus Sunrise.

Diageo GB category marketing director Samantha Newby said: “Cîroc Summer Citrus was a hit when it launched for the first-time last year, so it made sense to relaunch this year during what is set to be an exciting season of celebration, as well as make it a permanent fixture in the existing portfolio.

"Cîroc leads the way in providing on-trend and high-quality vodka options and this variant is no different. Adding Cîroc Summer Citrus as a permanent flavour is reflective of our commitment to providing high-quality flavoured vodkas to adult drinkers.”

Cîroc Citrus Sunrise
(1.9 unites)​ 

  • 50ml Cîroc Summer Citrus
  • 150ml Orange Juice
  • A splash of Cranberry Juice
  • Garnish with an Orange Wheel

21 seconds to brew

Harvey.Mega.Chris..Conor.behind.dIDruption.Bar

Ascot Brewery, based in Camberley, Surrey, has teamed up with British garage and hip hop band So Solid Crew to create So Solid Brew, a 4.6% ABV premium lager, in celebration of the 21st anniversary of the bands hit single '21 seconds' reaching number one in the UK charts.

The breweries chief valuation creation officer Chris Davies, met band member MC Harvey (both pictured above), who has been hands on in the creation of the serve, by chance in a pub and after bonding over a pint and football, the duo started the collaborative journey to create So Solid Brew, inspired in taste by the award-winning breweries beer 'the Devil Wears Lager'.

Harvey said: "Making this beer, I had to really be part of the process. Because I love my lager, I understand my lager, I know a good lager, but I never knew what it took to make a great lager.”

So Solid Brew is available now direct from Ascot's webshop in a variety of formats including 5 litre kegs (RRP £27.70) and 24x440ml cases (RRP £71.30).

Elegantly Spirited launches its first liqueur 

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Elegantly Spirited has announced the launch of its first product in the liqueurs category, Strykk Not Aperitivo (ABV <0.5%).

The non-alcoholic apéritif blends sweet Prosecco-like notes with the sharper flavours of quassia, wormwood and bitter orange, designed to create the perfect spritz, avoiding the need to add a non-alcoholic sparkling wine.

Not Aperitivo is best served over ice with an equal measure of soda water and a slice of orange to make a ‘Not Aperitivo Spritz’ at just 25 calories, five times less than the full-strength alcoholic version.

Elegantly Spirited CEO and founder of Strykk, Alex Carlton said: “People love the bittersweet citrus and botanical taste of aperitivos and with spring and summer round the corner, there will be huge interest from consumers looking for non-alc versions of one of their favourite lighter serves and Strykk Not Aperitivo Spritz is the perfect solution.”

Strykk Not Aperitivo is available now in 70cl formats at RRP £12 direct from Strykk's webshop. 

Signature Brew announces two new serves 

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East London based brewery, Signature Brew, has released two new variants this month, C-Sharp and Crowdsurfer.

Dry with a rowdy, pronounced bitterness, Crowdsurfer, an 8% ABV IPA, is brewed with Chinook BBC, Simcoe Cryo, Columbus Cryo and Citra hops and offers notes of pine, citrus fruits and pineapple.

Brewed with real Sicilian lemons and Citra hops, C-Sharp's (4.5% ABV) slightly hazy and yellow appearance is matched by an aroma of lemon meringue, with hints of lime and elderflower.

Both serves are available in cans direct from Signature Brew's webshop in a variety of formats, including 6, 12 and 24 packs with a 24x440ml pack of Crowdsurfer available at RRP £108.36 and a 24x330ml pack of C-Sharp available at RRP £60.50.

Bullards Gin introduces a Pineapple variant

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Bullards has added a new flavour to its portfolio, Pineapple, Ginger and Lime (40% ABV).

Smooth, crisp and aromatic, the latest addition to the Bullards portfolio delivers an initial hint of ginger and juniper, followed by soft roasted pineapple and a burst of citrusy lime leaf to finish as well as notes of pink peppercorns and angelica root.

Best served over ice with a dash of ginger ale and a slice of lime or as a Pineapple Collins, Bullards latest offering is available now from its web shop in 70cl bottles at RRP £40.

Bullards Pineapple Collins Recipe:Ingredients:
  • 50ml Bullards Pineapple, Ginger & Lime Gin
  • 25ml Pineapple syrup 
  • 25ml Lime Juice
  • 50-100ml Double Dutch tonic
  • Ice
  • Pineapple slices
Method:
  • Fill a tall glass, with the rim dipped in pineapple juice and then white sugar, with ice to chill.
  • Add the pineapple slices to a cocktail shaker along with our Bullards Pineapple, Ginger & Lime gin and pineapple syrup.  Muddle together.
  • Add a scoop of ice and shake.
  • Pour into the ice filled glass.
  • Top with tonic 

Joseph Holt goes platinum 

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Closing this weeks round up is another Jubilee beer, Joseph Holt Brewery's limited edition Platinum Lager.

Made with  aromatic  Antipodean hops, Platinum Lager (5.2% ABV) is a riot of  summery fruit flavours thanks to refreshingly  light  notes of peach and passionfruit. Dry hopped and carefully chilled for three weeks, the result is a straw-coloured beer with a clean, crisp finish and zesty taste.

Joseph Holt head brewer Phil Parkinson said: ”We wanted to make a distinctly refreshing yet truly memorable canned lager to mark the Queen`s incredible milestone and years of peerless service.

"Beer, is of course, our national drink. Yet the hops we use to make Platinum Lager actually come from Australia, so there is a link to the Commonwealth too. The design of the tin also means the beer cans will make for very festive table pieces at any Jubilee celebration."

As well as producing the canned Platinum lager , the brewery has also released a specially brewed a Jubilee refreshing pale cask ale, bursting with tropical fruit notes and a clean bitter finish, also available for a limited time at all 127 Joseph Holt pubs.

Joseph Holt's Platinum Lager is available now direct from the breweries webshop at RRP £25 for 12x330 ml cans.

If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to Erorppn.jryyre@jeoz.pbz​​.

Related topics: Beer

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