As we head into summer, consumers will start looking for fruit refreshment to enjoy in hot beer gardens and with more drinkers than any other cider brand (2) and being the best-selling fruit cider in the UK (3), Kopparberg should be a key brand to really excite your drinkers and keep them coming back for more.
Kopparberg’s broad flavour portfolio contains the top 2 best-selling packaged ciders in the UK (#1 Strawberry & Lime and #2 Mixed Fruit (4)). Strawberry & Lime accounts for a whopping 31% of all fruit flavoured packaged cider in the UK (5) and Kopparberg’s Strawberry & Lime specifically is the number one best-selling single bottled fruit cider flavour in both the on and off-trade (6), possessing more drinkers than any other cider brand (7).
Couple category leading brand and flavour with growing consumer appetite for draught fruit cider options, then venues ought to take note. Currently 75% of all draught cider sales are apple, despite there being significantly more fruit cider drinkers in the UK, showing a clear opportunity for fruit cider on draught (8). And now with Kopparberg Strawberry & Lime also available on draught this is perfect for premiumising draught cider options.
Slicker, vibrant and energetic fonts
Kopparberg’s new-look Strawberry & Lime draught fonts are slicker, more vibrant and more energetic than ever before. Kopparberg are leading the way introducing high resolution LED screens within the fonts to capture the attention at bar. With fresh eye-catching design beautifully bringing to life Kopparberg’s colourful world of flavour and refreshment through stunning motion, the electric fonts promise to deliver real stand-out in venues this summer.
With premium and crisper illuminated motion branding, Kopparberg’s latest industry-leading fonts will drive heightened buzz, intrigue and stand-out at bar versus industry norm. The creative is eye catching both on approach to the bar, and for that ever important bar call.
Not only do the new Kopparberg fonts have great visual appeal but cutting-edge insulation tech also ensures that Kopparberg’s best-selling Strawberry & Lime flavoured cider is stored and poured at only the lowest possible dispense temperature, delivering consumers with consistent perfectly chilled and fruity refreshment all summer. Tech even continues to the nozzle, which reduces any condensation and water drops reaching the liquid, allowing for a purer drinking experience. Venues will also be pleased to learn that stainless steel and minimal connectors reduce the risk of tainting, leakage and hotspots. The drip tray on the newly designed fonts have been designed to take up less space behind the bar, while holding the same volume and easy for emptying – meaning the font does not only look good but offers practicality for the venue itself.
Tap into a growing drinking base
Kopparberg’s brand-new Strawberry & Lime draught fonts will therefore not only enhance bar appeal in the eyes of consumers, but will tap into a large and rapidly growing drinking base who are currently underserved. The cutting-edge insulation tech will ensure Kopparberg drinkers have the same deliciously ice-cold and refreshing drinking experience wherever they may be, catering to the growing demand for enhanced in venue experiences with a new industry leading draught font.
Kopparberg’s Strawberry & Lime draught is the perfect option for customers and consumers alike this summer. Plus with research showing 65% of drinkers choose Kopparberg ahead of any other fruit cider brand when available (9) and with a huge 77% of consumers disappointed when they can’t get their favourite brand (10), it is clear that Kopparberg is a must-stock this summer.
If you are interested in stocking Kopparberg Strawberry & Lime draught on your bar please get in touch with email@example.com.
(1) IRI, Total Market, Total Cider, 52wks 17/04/22. Savanta Top 100 Most Loved Drinks Brands report, n=48,000, Jan ‘21-Jun ’21
(2) Kantar, Total Market, Fruit Cider, Buyers, 52wk/e 05.09.21
(3) CGA On Premise Data, Packaged Cider, MAT to 01/01/2022
(4) CGA On Premise Data, Packaged Cider, MAT to 01/01/2022 and IRI, Ext MarketPlace, Single bottle value sales, 52wks to 20/02/22.,
(5) CGA Data, Packaged cider, value share, MAT to 01/01/22
(6) CGA On Premise Measurement Data, Bar Segment, to 01/01/22 & IRI, Total Market, Total Cider, 52wks 20/03/22
(7) CGA On Premise Measurement Data, Bar Segment, to 01/01/22 & IRI, Total Market, Total Cider, 52wks 20/03/22
(8) Kantar, Total Cider, Total Buyers, MAT to 20/03/22
(9) Germinate Research Agency, Kopparberg On Trade research, 1,029 Nat Rep base, Omnibus survey, July 2021
(10) Germinate Research Agency, Kopparberg On Trade research, 1,029 Nat Rep base, Omnibus survey, July 2021