Drinkers urged to #CheersToBeer for Beer Day Britain

By Nikkie Thatcher

- Last updated on GMT

Joining forces: CAMRA is backing Beer Day Britain as part of its Summer of Pub campaign
Joining forces: CAMRA is backing Beer Day Britain as part of its Summer of Pub campaign

Related tags: Beer, Events, Camra

Consumers have been encouraged to take part in this year’s Beer Day Britain, which as returned after a two-year hiatus amid the pandemic.

Held every year on 15 June, the day celebrates the nation’s iconic tipple with a focus on a national #CheersToBeer toast at 7pm, which sees worldwide participation on social media.

The Campaign for Real Ale is taking part in the day as part of its Summer of Pub ​campaign and is encouraging thousands of its members to raise a pint and celebrate.

Support extended

CAMRA national chairman Nik Antona said: “Beer Day Britain and now Beer Day NI have been a staple in the CAMRA calendar for many years now and I’m delighted we have been able to extend our support this year with the Summer of Pub ​campaign.

“Beer Day Britain and NI and Summer of Pub ​have the same main objective – to get the people of Britain and Northern Ireland down to their local pub or club to celebrate their favourite pint.

“We’d like to encourage everyone to get involved this summer and check out events taking part to celebrate pubs across the UK.”

Jane Peyton, beer sommelier who instigated Beer Day Britain said beer tastes better when it is consumed with friends down the pub.

She added: “After two years of being unable to commemorate Beer Day Britain in the way we normally do because of the pandemic, we can once again meet in person to celebration national beer day.

Enthusiastic supporters

“CAMRA members have been the most enthusiastic supporters of Beer Day Britain since it started in 2015 and I have no doubt they will do the country proud again this year and be at their local for the national cheers to beer at 7pm #CheersToBeer!”

The last Beer Day Britain to take place before the pandemic was in 2019​, and this year’s event, supported by CAMRA, has been anticipated to see breweries, pubs, retailers, and beer drinkers come together once again to celebrate all things beer.

Furthermore, some 450m pints were sold in the first quarter of 2022 compared to 2021, with 1,565,300,000 of those sold between January and March, a 40% increase on the year before, according to the British Beer & Pub Association (BBPA).

BBPA chief executive Emma McClarkin said: "It is brilliant to see sales of beer ​are on the up again after a tough two years for pubs and brewers, this data clearly shows a beer at the local is something many of us missed during the pandemic.

“However, even as sales start to rise again, our industry is facing enormous pressures with costs rising, supply chain issues and a staffing crisis, so this Beer Day Britain we hope people will take a trip to their local pub and raise a toast to the nation’s favourite drink.”

Related topics: Beer

Related news

Show more