NEW PRODUCTS ROUND UP

New serves from Smirnoff and Greenall's

By Rebecca Weller contact

- Last updated on GMT

New products: Smirnoff, Greenall's and Beavertown feature in this weeks round up
New products: Smirnoff, Greenall's and Beavertown feature in this weeks round up

Related tags: New Products, Spirits, Wine, Beer

Smirnoff launches a new berry flavoured serve and Greenall's gin goes tropical as well as new products from Beavertown, Burleighs, Brighton Gin, Mr Black Rum and Terlingham Vineyards in this weeks round up.

Smirnoff announces new flavoured serve 

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Smirnoff has expanded its flavoured vodka portfolio with Smirnoff Berry Burst (37.5% ABV), launched in 70cl bottles at RRP £16.50 exclusively at Morrisons earlier this week (Monday 20 June), with wider availability expected from September.

With its natural flavours of blueberries and blackberries combined with Smirnoff No. 21 vodka, its striking bottle design, and bold coloured liquid, Smirnoff Berry Burst is best served with lemonade over ice and garnished with a mint or blueberry, or as a cocktail, to deliver exciting twists on much-loved classic serves.

Diageo head of Smirnoff GB Nick Payman said: “The Smirnoff brand is a leader when it comes to delivering consistently high-quality liquids that are trusted by consumers and is also known for its innovation and ability to provide exciting new ways for people to enjoy vodka.

“Smirnoff Berry Burst is a bold new variant that taps into trending berry flavours and is the perfect accompaniment for key social occasions – it’s a great addition to our portfolio following the launches of Smirnoff Raspberry Crush and Smirnoff Mango & Passionfruit Twist.”

Serving suggestions:

Smirnoff Berry Burst Fizz:

  • 25ml Smirnoff Berry Burst
  • 25ml Archers
  • 150ml Cranberry Juice
  • Pour the above ingredients over ice and garnish with raspberries or lime

Smirnoff Berry Burst Spritz:

  • 25ml Smirnoff Berry Burst
  • 75ml Lemonade
  • 50ml Prosecco
  • Pour the above ingredients over ice and garnish with raspberries

Smirnoff Berry Burst Royale:

  • Ingredients: 25ml Smirnoff Berry Burst
  • Chilled Prosecco or Sparkling Wine
  • Pour the above ingredients in a champagne flute and top with chilled Prosecco or sparkling wine, garnish with a blueberry and serve

Beavertown brings back Tropigamma 

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Beavertown's classic 5.4% ABV tropical IPA, Tropigamma, has made a return this summer.

Tropigamma offers notes of tropical fruit, blending real fruit pulp flavours of guava, papaya, mango, mandarin, and peach, added during fermentation to provide a burst of refreshment, ideal for relaxed summer days.

Available now via the Beavertown webshop, Tropigamma can be purchased in 330ml single cans (RRP £2.50), as a bundle of eight cans and a glass (RRP £22), in cases of 24 (RRP £54) or in mixed cases of Tropigamma and Gamma Ray (24 cans at RRP £52).

Greenall's goes tropical 

Greenall's tropical

Greenall’s has expanded its flavoured gin portfolio with the launch of Greenall’s Tropical Fruits Gin (37.5% ABV).

A modern take on classic fruit flavours, Greenall’s Tropical Fruits Gin blends mango, passion fruit, pineapple and orange with no artificial sweeteners or added sugar, best served over ice with a premium tonic water and sprig of mint or in a tropical fruit cocktail.

Greenall’s Gin brand director Russell Smith said: “We’re delighted to be launching Greenall’s Tropical Fruits Gin exclusively with Tesco and we’re confident that this is a flavour their customers are going to love, especially as they look to enjoy drinks at home over the summer months.

“Greenall’s is a gin brand consumers can trust, delivering high quality gin every time at a price that doesn’t break the bank – something that is increasingly important to us all. Greenall’s offers affordable quality without the compromise.” 

Available at Tesco from Monday 25 July Greenall’s, which is sponsoring Pub in The Park for the third year running, Tropical will be available for purchase in 70cl bottles at RRP £19.50.

Greenall’s Tropical Fruit Punch: 

Ingredients:​ 

  • 350ml Greenall’s Tropical Fruit Gin 
  • 150ml honey water (mix honey and hot water in equal parts until fully mixed) 
  • 100ml lime juice 
  • Soda water 
  • Fresh mint 

Method:​ 

Add Greenallʼs Tropical Fruits Gin to a pitcher, followed by lime juice and honey water. Take mint leaves and slap to “wake up” before adding. Fill with lots of ice and top with soda. Add additional slices of fruit to make it extra summery. Pour and enjoy! 

Mr Black Rum launches limited edition serve

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Award-winning company Mr Black has released Rum Barrel Coffee Liqueur (25% ABV), a limited edition serve launched earlier this month.

Offering notes of roasted coffee and brown sugar with dark chocolate, sweet raisins and aromatic spices, Mr Black's Rum Barrel Coffee Liqueur is best served over ice. 

Mr Black founder Tom Baker said: “I was like the proverbial kid in the candy store raiding the warehouses of a 140 year old rum distillery in search of special casks for this project.

"We also convinced them to give us two barrels of their top shelf “Master Distillers Edition” - which coincidentally had won World’s Best Rum back in 2018. Extraordinary stuff - we used it all in the final blend.

"The fruit and spice notes of aged rum just sing with Mr Black. The end result is an extraordinarily decadent blend of coffee and rum, but still with our characteristic Mr Black balance and refinement. A real treat."

Mr Black Rum Barrel Coffee Liqueur is available now direct from Mr Black and Amazon in 700ml bottles at RRP £35.

Brighton Gin releases annual pride labels

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Brighton Gin has announced the launch of its annual Pride label, this year in collaboration with Brighton based LGBTQ+ artist Dave Pop!, being released as an initial run of 500 bottles in two designs, each numbered and signed by the artist.

Available throughout Pride Month and across the summer, this years exclusive art bottles, available in 700ml formats at RRP £39.50, feature Brighton’s seafront and uses vintage fairground style art and carousel horses, inspired by pop art stars, Warhol, Lichtenstein and Koons. 

Dave Pop said: “I chose merpeople for my pride label design because they are perfect for my saucy seaside style of art, and also there are tattoo parlours on every corner in Brighton! And ‘Cheers Queers’ was an obvious choice to celebrate the wonderful diversity of Pride.”

Celebrating the diversity and beauty of Brighton’s queer scene, Brighton Gin collaborates with an LGBTQ+ artist each year to not only platform their work, but to raise money for the Brighton Rainbow Fund and the Brighton & Hove based grant-giving fund for local LGBTQ+ and HIV/AIDS organisations by donating 10% of the proceeds from sales.

Brighton Gin founder Kathy Caton said: “I am blown away by Dave Pop’s work. These bottles encapsulate the spirit of Brighton and everything we stand for and love about this city. 

"After several years of cancelled Prides because of the pandemic, I love the celebratory quality of his design and his fabulous ‘Cheers Queers’ tag line!  We’re very proud of our track record in giving back to our community and are delighted to again be supporting the Rainbow Fund by raising crucial funds to support grassroots LGBTQ+ organisations in our city.”

Dave Pop! Artist’s Edition Pride Limited release bottles feature on Brighton Gin 40% ABV vegan certified Pavilion Strength, offering subtle notes of juniper with hints of orange make this gin, handmade in Brighton.

Terlingham celebrates English wine week

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To celebrate English wine week (Saturday June 18 – Sunday June 26), Kent-based Terlingham Vineyard has released two new vegan friendly wines, Terlingham’s 2021 Chardonnay and 2021 Rosé.

Terlingham's Chardonnay is lightly oaked, fresh and citrusy with hints of vanilla, preserved lemon and green peach on the nose, with sweet orchard fruits on the palate while Terlingham's Rosé offers fresh wild raspberry, ginger and blackcurrant on the nose with a red apple and thyme, cherry-plum finish.

Each of the vineyard's, which is located on the Kent North Downs and has a negative carbon footprint of -11.91 tonnes per year, 5,500 vines are situated on the same chalk seam as the Champagne region and benefit from a fresh sea breeze, blowing any potential mildew away, are tended to by hand and naturally farmed without the use of any artificial chemicals or fertilisers.

Terlingham Vineyard  co-founder Jackie Wilks said: “Consumers are increasingly wanting to explore ethical, locally produced wines. Now is a fruitful time for retailers, bars and restaurants to broaden their English wine repertoire in time for the summer.

"We’re proud to use a natural approach to farming to produce sustainable wines with provenance at an affordable price for both the on and off trade.”

Enquiries regarding Terlingham Vineyard’s wines and gin can be made via www.terlinghamvineyard.co.uk.

Burleighs launch’s gin in collaboration with AGE UK Leicester Shire & Rutland

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Closing this weeks round up is another gin with a purpose, Leicestershire distillery Burleighs Gin has launched its latest variant, Mad Hatter’s Gin, to celebrate Age UK Leicester Shire & Rutland’s 70th​ anniversary, with more than a third of sales donated towards local projects and communities. 

Offering refreshing notes of citrus and elderberry, the limited-edition recipe has been created by head distiller, Charlie Hendon, using the distillery’s signature gin as its base to keep it smooth and well-balanced, best served in a G&T.

Burleighs Gin commercial director Sam Watson said: “We are thrilled to be working in partnership with such an important local charity. We’re based in Leicestershire, so we see first-hand the support this charity offers.  

“Age UK Leicester Shire & Rutland remains a backbone to local families for 70 years and its amazing work can’t continue without much needed funding. We wanted to make a difference the best way we know how, through creating a celebratory gin.” 

The Age UK Mad Hatter’s Gin (40% ABV) is now available in 70cl bottle at RRP £35 from the Burleighs Gin website, with a limited number available at Everards Beer Hall on a first-come-first-served basis. 

If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to Erorppn.jryyre@jeoz.pbz​​​​​.

Related topics: Spirits & Cocktails

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