Greene King offers free pints for Women’s Euros

13-Jul-2022 - Last updated on 14-Jul-2022 at 10:09 GMT

Scoring goals pouring pints: Free drinks for Women's Euro viewers with same surname as team player (Getty/ nazdravie)

Related tags Sport Greene king Beer Soft drinks

Greene King is offering a free pint to people watching the Women’s Euros who have the same surname an England Team player.

Up for grabs is a free pint, a bottle of Ice Breaker Pale Ale or a soft drink alternative. Customers must show a form of photo ID at the bar during a live Euros England group game to claim the drink.

The offer will take place throughout the tournament, which kicked off on Wednesday 6 July when England’s Lionesses beat Austria 1-0. The Euros will conclude on Sunday 31 July.

Some 810 Greene King venues, excluding Scotland sites, will offer the freebie.

Greene King head of sports marketing Chris Conchie said: “Our research showed that more than a third of Brits haven’t heard of any of the Lionesses, despite the fact Women’s football gains traction each year.

“At Greene King we want to champion the women’s game – and that sparked our idea to help raise the profiles of individual England players – offering a free pint or bottle of Ice Breaker Pale Ale or soft drink alternative to customers that share a surname with a member of the women’s squad."

Making history

Conchie said the free drink acted as a conversation starter which encouraged Brits to get behind the Lionesses. He continued: "We’ve seen an incredible response to the offer and it’s been fantastic to see so many people talking about our Lionesses.

"We’re looking forward to seeing how we progress through the tournament and will continue to support our women’s team both locally in pub and nationally across our sports estate.”

This is not the first time the pubco has gifted free pints to guests. On 30 May, the firm gave away pints of Greene King IPA to guests using the secret code ‘1952’ at the bar.

The event, which took place at more than 400 of the company’s sites, took place to celebrate the 70^th anniversary of the Queen’s royal coronation.

England made history on Monday (11 July) as Beth Mead’s hat-trick facilitated a 8-0 victory against Norway in their second game of the Euro 2022.

No side had ever scored eight goals in a single Euros match in neither the men’s or women’s competition. This win sees the England team through to the quarter-finals as Group A winners.

The victory also marked the biggest ever win at a Women’s Euros, beating England’s 6-10 win over Scotland in 2017, and was the second time in the tournament’s history that a team had five different scorers in a match.