Low2No shines spotlight on menu composition and occasions

By The Morning Advertiser

- Last updated on GMT

Highlighting market: the show is taking place at Olympia London later this month (26 to 28 September)
Highlighting market: the show is taking place at Olympia London later this month (26 to 28 September)

Related tags Events Low to no low2no

Visitors to the only dedicated trade show for the low and no-alcohol drinks sector, Low2NoBev will hear how to maximise the market when it comes to occasions and menu composition.

Registration for the event, which is taking place from Monday 26 to Wednesday 28 September at Olympia London, is now open​ and guests can get their free badge now here​.

On offer will be a raft of innovative products and brands on the show floor, complemented by a plethora of insight and discussion on The Workshop Stage, sponsored by RPC.

Thought leadership

There will be three days of essential thought leadership – spearheaded by brands including The Morning Advertiser​, The Grocer ​and Lumina Intelligence – the stage will present need-to-know information for visitors looking for the latest tips, tricks and trends from this emerging market.

With alcohol-free cocktails, beer and wine accounting for almost a fifth (18%) of all non- alcoholic drinks bought in the on-trade, the Low2No show will highlight the importance of having options for those who want something with a low ABV.

Insight into how to drive low and no sales through special occasions will be unveiled on Monday 26 September at 11am with The Grocer ​food and drink editor Daniel Woolfson and Mocktails chief commercial officer Ed Gerard.

Capitalising on occasions

Guests will find out how best to capitalise on events outside of Dry January to drive low and no-alcohol sales.

On Tuesday 27 September at 11am, Lumina Intelligence senior insights manager Katie Prowse will delve into the insights from the fast-moving low to no market with data from Lumina’s new Menu Tracker​.

Delegates will hear the lowdown on price differences against alcohol as well as market share and innovative new product development.

There will also be research into consumer attitudes to reducing alcohol revealed alongside how the eating out market differs to the average.

Low2NoBev is running alongside The Big Hospitality Expo and features Catering Equipment Expo.

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