In the backdrop to this has been the Deliveroo and Uber Eats phenomenon with customers choosing to enjoy their dining experience in the privacy of their own home rather than having to venture out to experience the traditional high street format.
At the same time pubs and bars seem to be undergoing an evolution of their own. A number of apps exist enabling customers to avoid the potentially painful process of queuing at the bar in order to be served. Instead they can use their smartphones to place orders and have them delivered directly to their table, a hangover from the pandemic with some operators choosing to keep the technology.
A further development in this regard is the emergence of “self-service stations” within pubs in the form of “beer walls” as well as models enabling customers to pre-order kegs of beer or ‘beer towers’ for large parties and then serve themselves in an effectively private area of the premises.
All of these examples are graduated forms of the same thing, essentially enabling customers to have a far greater degree of autonomy than under the traditional model where they have to approach the bar, elbow their way through the crowd and place an order for their next round.
While this evolution may be seen as progress from a customer satisfaction perspective, that is not necessarily the case from the regulator’s point of view. Concerns are often raised over the lack of a regular face-to-face encounter enabling staff to determine whether someone is underage or indeed has already had too much to drink.
It may therefore be advisable for operators to think about all of this in advance of an investment which incorporates self-service elements for the benefit of their customer base. The process of self-service needs to be properly risk assessed with operators making it clear to customers making bookings that they will be supervised and that in the worst case scenario alcohol that they have already paid for may be confiscated in the event that the party becomes rowdy or intoxicated or in the event that any individual fails to adequately satisfy the requirements of the premise’s challenge policy.
From a practical perspective it may therefore be worthwhile making the authorities aware of any plans in advance of investment and of making sure that there is a properly documented risk assessment in place to explain exactly how the new process will work and how the licensing objectives will be promoted.
Thereafter, it will hopefully be a case of money well spent!
- Felix Faulkner is a solicitor at Poppleston Allen