Hoping to boost trade, many establishments have been utilising recently revamped outdoors spaces, with many having been upgraded during the pandemic when restrictions prevented people meeting indoors.
One such pub, the Hop Pole in Crewe, a Punch Pub’s site, has “pulled out all the stops” to make sure the whole family can enjoy the matches, including having video games and bouncy castles available for children throughout the tournament.
Licensee of the Hope Pole Andy said: “Our local community is really excited, we're already fully booked inside for all the England games so we've made sure our outside areas will be fully utilised as well, with a 20ft inflatable screen and covered outdoor areas.
“Our themed menu is set to add to the atmosphere as well, with burgers representing different countries; the Hop Pole is a place where everyone can enjoy the World Cup.”
Additionally, the Ball in Sheffield, which is a Greene King site, even hired a brass band to celebrate the kick off on Sunday.
Licensee Michael said: “I’ve been at the Ball for three years, but this is my first World Cup tournament.
“In fact, this is my first major football tournament as the Euros were heavily restricted because of Covid but even then, we had the most amazing atmosphere.”
This comes as data from the British Beer & Pub Association (BBPA) revealed two in three pubs had planned to show the World Cup, despite a poll by The Morning Advertiser having shown 48% of operators would boycott the games, due to them being held in Qatar.
Additionally, figures released earlier this week by CGA showed 20% of consumers had planned to watch the World Cup in their usual venues, with football and pubs going “hand in hand” according to BBPA chief executive Emma McClarkin.
Moreover, research from Hey Discount showed if England were to reach the tournament’s final an additional £91m could be spent on pints.
McClarkin added: “Investments in outside space and equipment made during the pandemic will make sure people can enjoy the tournament at their local whatever the weather.
“As with so many sporting events pubs will be at the heart of hosting screenings in communities across the country.
“We’re hoping this World Cup to provide a significant boost to the industry and are urging people to get out and support their local if they can by cheering on their favourite team with a pint in hand.”