drinks list 2023

Craft sector is match made for Hells

By The Morning Advertiser

- Last updated on GMT

Hells yeah: Camden Town Hells Lager has outperformed its rivals once again (credit: Getty/xavierarnau)
Hells yeah: Camden Town Hells Lager has outperformed its rivals once again (credit: Getty/xavierarnau)

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The craft beer category has shown its strength once again with all brands on the top 10 increasing their growth in both volume and value by at least 59%.

Camden Town Hells Lager and Beavertown Neck Oil retained the first two places from last year’s list. Camden Town Hells sold 155,147 hectolitres (HL) and £151.8m worth in value. These were rises from 76,831HL and £72.8m respectively, representing 101.9% and 108.5% lifts.

Neck Oil made the second largest leaps in percentage terms in this year’s top 10, with its volume sales up by 243% and values up 252.1%.

Camden Town Pale Ale rose a place to third this year, swapping places with fourth-placed BrewDog Punk IPA. Camden Town Pale Ale recorded a volume boost from 20,289HL to 65,065HL (up 220.7%) and value went from £18.8m to £61.6m (up 227%).

Progression despite falls

Despite falls of single spots from last year for BrewDog Punk IPA and Marston’s Shipyard APA (to sixth), both brands have increased volume and value sales by around the 60% mark.

Fifth place in the top 10 went to Blue Moon, which was an improvement from last year as it clocked up volume and value sales boosts of 122.5% and 130.7%.

Another win went to Beavertown Gamma ray as it moved from eighth to seventh with its value sales reaching £27.5m from £10.7m last year.

Brooklyn Lager was the biggest loser in this year’s list but that is arguable because it still improved volume and value sales by around 120% - however, this was not enough to prevent the variant slipping from seventh to ninth in the top 10.

New entrants to the top 10 this year were Greene King Icebreaker and Innis & Gunn Lager, coming in at eighth and 10th​ respectively.

GK Icebreaker stormed up the table selling 22,808HL – up from 3,914HL last year – a 482.7% lift. Meanwhile, its value sales were boosted by 522.9% as it went from £3.3m to £20.7m.

• All data provided by CGA for the 12 months to 8 October 2022


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