Proper Pubs collects 18k choc boxes for charity

By Amelie Maurice-Jones

- Last updated on GMT

Christmas cheer: Proper Pubs collects more than 18k chocolate boxes
Christmas cheer: Proper Pubs collects more than 18k chocolate boxes

Related tags Admiral taverns Social responsibility Pubco + head office

Proper Pubs, the community wet-led division of Admiral Taverns, has collected more than 18,800 Christmas selection boxes for local charities.

The boxes have been collected and donated by individual community members from across the UK and will be donated to a host of organisations.  

Each pub was tasked with collecting as many chocolates and confectionery filled Christmas selection boxes as possible to make sure individuals, families and children across the UK would have a festive treat to look forward to.  

Proper Pubs director Mark Brooke said: “We have always championed community pubs because we understand the value they bring to millions of people across the country.  

“In the face of the cost-of-living crisis, people have recognised that pubs are more than just somewhere for people to go for a drink.  

“They are hubs of activity for residents to enjoy, and are places where people come together to support one another.” 

Each site chose local charities to donate to, which range from children’s hospitals to local foodbanks and nursing homes.   

One pub – the Sutton Arms in Hull, East Yorkshire – collected more than 1,150 selection boxes.  

Incredible initiative

Brooke said it was incredible to see this in action through the initiative, and even better to be able to provide a little treat to those who might otherwise be struggling this Christmas.   

He added he was “grateful” to the pubco’s operators and their communities who had come together to make this happen. 

A similar initiative was run by Northumberland-based operator​ the Inn Hospitality Group and charity Christmas for All.  

The organisation gives businesses notes to hang on their Christmas tree, on which local children in need have written their Christmas wishes. 

Customers can take a tag, buy and wrap the ‘wish’ before the charity collects the gifts and distributes them to the correct families. 

Humbling wishes

Wishes had been “really humbling”, according to Inn Hospitality Group marketing manager Amelia Thomson. The kids were asking for gifts like colouring books rather than expensive iPhones or wireless headphones. 

Some sites including the Last Post Remembrance Bar and Museum in Thornaby, North Yorkshire, are also offering free Christmas dinners​ for those who cannot afford it. 

This event will rely on donations from customers. So far there were around 40 paying and non-paying guests expected for the big day.  

“It’s a lovely day,” said licensee Julie Cooper, stating the event also combatted loneliness. “Everybody’s the same – they’re all celebrating Christmas together. It’s like a big family really,” she added. 

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