Fuller's and Made in Hackney partnership raises £5,000

By Rebecca Weller

- Last updated on GMT

Vital education: Fuller's raises £5,000 for Made in Hackney through plant-based burger sales
Vital education: Fuller's raises £5,000 for Made in Hackney through plant-based burger sales

Related tags Fullers Food Social responsibility Finance

Pub operator and brewer Fuller, Smith and Turner has raised £5,000 with plant-based burger sales through its partnership with cookery school and emergency food support service, Made in Hackney.

The partnership began in August last year with Made in Hackney’s plant-based burger launching across Fuller’s estate and 50p for every burger sold donated back to the charity.

Made in Hackney founder Sarah Bentley said: “Fuller’s shares in our belief that everyone should have access to healthy, affordable food that's good for people and the planet.

Tackling injustice 

“Developing a plant-based burger for Fuller’s has been an incredible opportunity for our cookery school and charity.

“Not only does it mean customers have a delicious wholefood, plant-based burger option, but the funds raised help us to provide emergency food support and life changing plant-centred food education classes. 

"No one should go hungry or not know how to prepare a nourishing meal. Our work tackles this injustice. Thank you, Fuller’s, for supporting us to do this vital work.”

The burger patty, which is still availble at a number of Fuller’s sites, is made from a mix of mushrooms, beetroot, quinoa and more, topped with a smoked cheese alternative, tahini-dressed kale, balsamic beef tomatoes and a secret sauce.

Reducing carbon emissions 

Additionally, Fuller’s director of sustainability Ollie Rosevear claimed plant-based burgers were “significantly” less carbon intensive than those made of beef and produced roughly 60% less carbon, allowing customers to enjoy a “delicious burger while reducing their impact on the planet”.

He added: “Our partnership with Made in Hackney demonstrates Fuller’s dedication to help our planet and our communities as part of our Life is too good to waste sustainability program.

“We’ve sold nearly 10,000 Made in Hackney burgers, producing 30 fewer tons of carbon emissions than an equivalent number of burgers made from beef.

“It’s also brilliant to know a portion of the sales of the burger is going to a local cause that supports vital education about learning basic cooking skills and choosing healthier and more sustainable options. I’m looking forward to seeing what this partnership will bring in the future.”

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