Greene King Pub Partners invests in Reputation platform

By Amelie Maurice-Jones

- Last updated on GMT

Improving experiences: The Reputation platform is designed to monitor feedback (Getty/ Hispanolistic)
Improving experiences: The Reputation platform is designed to monitor feedback (Getty/ Hispanolistic)

Related tags Greene king Technology Pubco + head office Tenanted + leased

Greene King Pub Partners, the leased, tenanted and franchise division of Greene King, has invested in a customer experience and online reputation management platform which all its leased and tenanted licensees will be able to use for free.

Reputation is a tool that will help Greene King’s ​pub partners to establish and improve their online presence including their website, social media accounts and online listings.

The platform also enables licensees to read and reply to customer reviews in one place, brining in reviews from Google, Facebook and TripAdvisor into one platform.

Greene King ​partnerships & ventures managing director Wayne Shurvinton said: “Our investment in Reputation will help our Partners improve their online presence, which in turn should drive footfall to their pubs and ultimately enable them to grow their businesses. I am excited to see how our Partners make full use of the new platform.”    

Understanding performance

Using Reputation, operators can understand their online performance and make data-driven decisions to grow their reputation online, making their pub more viable to potential customers and appearing in higher search rankings.

Greene King’s managed pub business has been using Reputation for more than four years, which has resulted in improved pub online presence and review scores, contributing to improved sales and footfall.

The investment in Reputation is Greene King Pub Partner’s ​latest initiative to support its tenants and lessees to grow their pub business.

A listening ear

It follows a series of social media workshops Greene King Pub Partners’ in-house Learning & Development team delivered last year to help licensees to grow their pub businesses.

Reputation head of customer experience EMEA Chris Sparling said: “We are thrilled to see how Greene King has embraced the power of customer feedback and the Reputation platform.

“In a competitive pub and restaurant landscape, establishments that listen to their customers’ needs and concerns will be the ones that see continued business growth.”      

Related topics Greene King

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