Molson Coors launches alcohol-free Staropramen
Molson Coors has expanded its portfolio with the launch of Staropramen 0.0, availble in 330ml bottles for the on-trade from the beginning of March.
Staropramen 0.0 maintains the brands subtle sweet flavour and soft malty-fruity aroma complemented by a crisp finish without the alcohol.
The launch will be supported by a marketing campaign including digital advertising, paid social media activity and point-of-sale (POS) materials for on-trade venues.
Molson Coors Beverage Company premium beers marketing controller Kathryn Reynolds said: “The number of alcohol-free occasions is increasing. While there are more 0.0% options available, we know consumers want zero alcohol lagers to still truly deliver on flavour. The expert Staropramen team have perfected a method to offer just that – a full-flavoured Czech pilsner with zero alcohol.
“Staropramen continues to go from strength to strength, growing both its value and volume sales considerably over the past year. We’re confident Staropramen 0.0 will be a popular choice and help venues cater to the growing number of low-and-no alcohol occasions.”
Whitebox expands RTD portfolio
Whitebox Cocktails has expanded its RTD portfolio with the release of Whisky Highball (8% ABV).
The brand’s latest expression offers a unique take on the classic cocktail, blending Whitebox whisky and 100% malted barley from the Scottish Highlands with flavours of peach and tea to add a fine crisp finish, best served in a highball glass withy plenty of cubed ice and a lemon wedge garnish.
Whitebox co-founder Alex Lawrence said: “Whisky highballs have grown in popularity all over the world and we’re really happy to add to the category with something that feels brighter in profile but with true respect to the origins”.
The new serve, which is vegan and gluten free, is available now direct from Whitebox in packs of 12 at RRP £60 or in single 330ml cans at RRP £5.50.
Fourpure releases two limited-edition ales
Bermondsey-based craft brewery Fourpure has added two limited-edition pale ales, Pacific Pale Ale and London Haze, to its portfolio.
Pacific Pale Ale (5.2% ABV) is a fresh beer brewed with galaxy hops from Australia and packed with the juicy citrus flavours of nectarine, lemon and passionfruit to deliver a crisp, easy drinking, and tropical pale ale, while London Haze (5.3% ABV) is a bold hazy pale ale, brewed with juicy tropical hops alongside a rich malt base and low bitterness to deliver a fruity, full-bodied, and refreshing beer.
Fourpure owner Steve Cox said “We’re thrilled to be launching two new limited-edition beers to the market to kick the year of for the Fourpure brand. Both Pacific Ale and London Haze are great additions to our existing range that we’re positive consumers will enjoy drinking.
"We’re excited to take people along for a journey of growth at Fourpure in 2023 and have plans to launch more new beers throughout the year, with our top priority remaining brewing quality products that UK craft beer drinkers are going to be excited by.”
Both new serves are availble while stocks last in 330ml can format at RRP £2.60 direct from the brand's webshop.
Seven Bro7hers introduces spirits range
Following its merger with Sis4ers Distillery, Seven Bro7hers has introduced its own range of house spirits, launching across its sites in Salford, Ancoats and Manchester Airport T2 bars and taproom.
The selection incudes a signature gin, vodka and white rum, available to the on-trade in 70cl bottle format direct from Seven Bro7hers at RRP £27 each.
Seven Bro7hers Vodka (27.5% ABV) is a clean, crisp and smooth spirit while the brand's new gin offering (37.5% ABV) is a classic blend of botanicals including juniper, coriander, lemon, orange and a hint of cassia, distilled slowly in a copper pot still, best served with tonic alongside a wedge of orange and fresh blueberries for a fresh G&T serve.
The third instalment, Seven Bro7hers White Rum (37.5% ABV) is fresh, sweet and aromatic, best served in a Mojito or in a long drink with a dash of cola.
Seven Bro7hers CEO Keith McAvoy said: “We have always supported Sis4ers in our beer houses, but we thought it was time for something a little different.
“As our businesses merge under one roof it felt important to expand the Seven Bro7hers offering in our bars. We are very excited to have the first vodka pouring from the distillery and look forward to hearing the feedback from our customers.”
Sandford Orchards announces coronation cider
Award-winning cider maker Sandford Orchards has announced a limited-edition Coronation Devon Red Cider (4.5% ABV).
Created with British apples, Sanford Coronation Cider is a balanced and refreshing cider, available from March in 500ml bottles at RRP £2.30 direct from the brand's webshop.
Sandford Orchards chief cidermaker Barny Butterfield said: “Most of us are too young to remember the last coronation so we are eagerly anticipating some fantastic celebrations across the country. We wanted to mark the occasion with the launch of our Coronation Limited Edition Devon Red Cider, which is created from British apples grown and pressed in Devon, using traditional methods, at the oldest working cider mill in the UK.
"No coronation parties will be complete without it. Why would you toast the new King’s health with French champagne when you can raise a glass of 100% British cider?”
Lost Boys Brewery launches new ale
Hertfordshire-based Lost Boys Brewery has launched Belgian Golden Ale (4.5% ABV).
The new serve sees the brand move away from fruit-based ales, where it started, and join the brewery's New England IPA as its two flagship offerings.
Combining the bready, spicy finish of a Belgian ale with the light maltiness and hint of citrus that you would find in a British Golden Ale alongside pilsner malt, the beer boasts a traditional and bready core with additional oats for a fuller finish.
Lost Boys co-founder and head brewer, Jon Howarth said: "After the success of our New England, we wanted to launch another staple product that would fit into our mission of something for everyone.
"We wanted to create a beer that was defined by its malt composition but also drew in flavours of some of our favourite British Golden Ales. This is a significant and exciting move for us as we say goodbye to fruit beer, but not forever, as it could return as a seasonal range."
Additionally, the Brewery said it hopes to have a third beer join the ranks in the coming year, to take its staple offerings to three.
Lost Boys Belgian Golden Ale is available now direct from the brewery website in 30 litre kegs for trade at RRP of £4.50 per pint.
Bareksten expands botanical spirit range
Bareksten Botanical Vodka (40% ABV) is the latest addition to the range of botanical spirits from award-winning Norwegian brand Bareksten.
Distilled using the pure water from the Norwegian Fjords and potato, the resulting vodka has a smooth mouthfeel and purity in taste, best enjoyed with soda water or in a Martini.
The new serve will be available to the on-trade from March in 70cl bottles a RRP £32. For trade enquiries contact Sinead Butler at firstname.lastname@example.org.Vodka Soda 2.0
- 50ml Bareksten Vodka
- Top up with Soda Water
- Rosemary Sprig and/or Pomegranate
- Served in a highball tumbler
- 50 ml ice cold Bareksten Botanical Vodka
- Drops of dry Vermouth
- Green olive and/or Lemon zest
- Served in a frozen Martini Glass
If you have any new products being released to the on-trade, email the details with high resolution images before Thursday at midday for potential inclusion on Friday’s article to Erorppn.email@example.com and for any upcoming King's Coronation on-trade launches, please send details and images to Gary.firstname.lastname@example.org by Thursday 6 April.