Bright start for Snowmoon Brewing

By Amelie Maurice-Jones

- Last updated on GMT

Over the moon: A launch party on 13 May will celebrate the new beer (credit: Getty/ LauriPatterson)
Over the moon: A launch party on 13 May will celebrate the new beer (credit: Getty/ LauriPatterson)

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Snowmoon Brewing is launching in May as the project of London-based friends Joon Chung and Oli Edmonds.

The long-time friends’ dream of starting a brewery together was boosted last year when Chung won the Elusive Brewing and the Malt Miller’s West Coast IPA competition.

The prize was to release a beer with Elusive as a platform for a brewery launch, and the beer brewed by the pair, Moonrise Cold IPA, will launch on 13 May at All Good Beer in Hackney Downs, east London.

A Cold IPA was decided on to launch the brewery as the ideal marriage of the brewers’ passion and strong track record across a range of IPA and lager styles.

On 13 May the brewery will be hosting a launch party to celebrate the new beer. From 3pm well into the evening guests can enjoy IPAs and one-off merch releases.

Distinct brand

Chung and Edmonds said: “When we started developing the recipe, very few Cold IPAs had been released in the UK, so we set off in a direction based on a lot of research and certain amount of instinct.

“From the first batch we could see there was something in it; the interaction of pilsner malt, modern hops and lager yeast creates bright hop expressions with a distinct drinkability worthy of building a brand around.”

The final recipe for Moonrise layers a classic west coast hop profile on a lean, crisp grain bill of pilsner malt and rice.

Looking to the future

The pair claim the light base provides the ideal platform for the drink’s deep citrus and piney tones of the hops and a dry, bitter finish ensures a lasting impression of hoppiness and maximum drinkability.

Snowmoon plans to take up a local cuckoo brewing opportunity where it will focus on exploring and evolving the alchemy of hops and lager yeast.

It will also look to expand its range into other styles via one-off releases and special collaborations. Another collab with sour beer icons Pastore has already been announced for later in the year.

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