Admiral Taverns raises £100k for mental health charity
The organisation is dedicated to normalising the subject of mental health and ensuring people can access support when they need it.
On Saturday 20 May, Admiral employees, friends and family embarked on a 34-mile hike across the Sandstone Trail in Cheshire, raising more than £50,000.
Admiral Taverns chief executive Chris Jowsey said: “Chasing the Stigma is an extremely important charity which is close to all our hearts.
“It was a fantastic and thought-provoking day walking with the Admiral team, their families and friends to hear about their own experiences and discussing this important issue.”
Walking route
Starting in Frodsham, the route took participants through the county, home to the pubco’s headquarters, and ended in Whitchurch at the Shropshire border. In total, the team walked more than 1,100 miles.
To round off the day, the team enjoyed a BBQ at Admiral Taverns community pub the Watergate in Whitchurch.
Jowsey continued: “Pubs are the cornerstone of British life and it’s important to recognise that they aren’t just a place to drink but can act as a safe place for people to talk openly when they’re struggling with challenges.
“We are so proud of this partnership and hope that it continues to break down barriers and further facilitate the conversation around mental health.”
Charity events
The company announced Chasing the Stigma as its charity partner at the start of 2022.
As part of the fundraising efforts this year, Proper Pubs, the community wet-led operator division of Admiral Taverns, tasked each of its pubs with raising at least £100 throughout May by hosting different charity events including barbeques, live music and quiz nights.
Chasing the Stigma chief executive and founder Jake Mills said
Jake Mills, CEO at Chasing the Stigma, said: "On behalf of the entire team at Chasing the Stigma, I want to extend our deepest gratitude to Admiral Taverns and their exceptional staff for raising a jaw-dropping £100,000 for us.
“Meeting the team in person was an unforgettable experience and hearing their heartfelt stories filled me with pride and appreciation for their hard work and dedication.
“Together, we are making strides toward a brighter future, providing essential support to people seeking help and understanding in their mental health journeys.
“We are truly humbled by your support and the dedication of everyone involved. With these funds, we will continue to make a meaningful difference in the lives of those who need it most."
All proceeds will be donated to Chasing the Stigma, enabling it to continue its charity work and ensure that its mental health services app, Hub of Hope, remains free.
