From Tuesday 22 August to Monday 28 August the Ellon-based business will offer temperature-based discounts in its bars across England, Wales and Scotland as part of its Beerometer campaign.
With a base temperature of 20°C, 25p will be knocked off the price of a pint of BrewDog’s Cold Beer lager for every degree it gets hotter.
Should temperatures match the peaks of last summer (40°C), a pint of Cold Beer could cost as little as £1.85 in certain parts of the country, a potential saving of more than 70%.
BrewDog co-founder and CEO James Watt said: “The hot weather can get pretty unbearable, so we want to make sure people can cool down with a refreshing pint and do so in a cost-effective way.
“So, instead of complaining that it’s now too hot, why not sit back with a Cold Beer in the safety of our shaded bars and take advantage of the savings on offer.”
The campaign will set its temperature-focused price reductions on data from the Met Office and will only apply to pints of the brand’s Cold Beer purchased and consumed at BrewDog bars during the designated period.
Additionally, BrewDog stated the price reductions would be subject to Minimum Unit Pricing (MUP) in Scotland and prices would not fall below the relevant MUP for Cold Beer.
Watt added: “The temperature and price reductions will vary dependent on the location and local weather reports, with the starting prices for beers posted daily at each respective bar.”
Poor weather conditions
This comes as wet weather in July ruined summer trade for 82% of pubs, a recent snap poll by The Morning Advertiser revealed.
Of all 143 respondents to the poll, 82% claimed that the poor weather conditions of July spoiled trade at their pub, whereas 18% said it had not.
Research from CGA by NIQ’s Daily Drinks Tracker also found managed UK pubs recorded their worst weekly sales figures at the end of July versus last year as rain turned trade into a damp squib.