BrewDog slashes prices for under-25s

By Amelie Maurice-Jones

- Last updated on GMT

Like a dog with a bone: Under-25s can enjoy 50% off at BrewDog sites
Like a dog with a bone: Under-25s can enjoy 50% off at BrewDog sites

Related tags Brewdog Beer

BrewDog has launched an ‘Under-25 Club’, cutting prices by 50% for younger guests across all its UK bars.

Customers between the ages of 18 to 25 can enjoy reduced deals on cocktails, beer, spirits food and hotel stays from 4pm to close every Sunday.

BrewDog founder James Watt said: “The weekend is all about having fun, so it’s really exciting to offer our BrewDog spaces as the perfect hangout spot for under 25s at a huge discount. Hopefully, knowing you’ve bagged yourself a big saving will help ease the thought of going back to work or university on Monday. 

“Whether you’re looking to pop in for something to eat, have a few drinks, or maybe even a night’s stay – our BrewDog spots will be pretty hard to beat when it comes to a super affordable day out.” 

New deals

This comes after the Scottish-based operator announced it was partnering with Tesco Clubcard, allowing shoppers to use their points for pints at most BrewDog bars.

Partner codes are eligible to be used on any alcoholic drink (excl. beer towers), when purchasing any food.  

Every 50p worth of vouchers can be turned into £1.00 to spend at BrewDog bars, meaning 300 points equates to £6 off ice-cold pints. With 150 points, Clubcard members will see a reduction of over 50% on many of BrewDog’s brews.  

Founder of BrewDog, James Watt said: “With an existing customer base of over 21 million active Clubcard members, we’re delighted to be the only restaurant Partner to offer pints in return for points."

COO appointment

The operator also recently appointed James Arrow as its new chief operating officer.

Arrow said: “I am thrilled to be joining BrewDog​​. The company has an amazing story and has been one of the standout British success stories over the past fifteen years.

“I am looking forward to bringing my experience to the company as it embarks on the next stage of its growth journey, in particular we will aim to profitably capitalise on the huge opportunity of the global bar roll-out programme, as well as further taking market share from the majors.”

Prior to joining Boots Opticians in 2019, Arrow spent more than a decade at Dixons Carphone Warehouse in a variety of senior roles and was part of the senior leadership integration team during the merger of Dixons and Carphone Warehouse.

Related topics Beer

Related news

Show more


Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In