Explore a world of flavours with Mission Foods

By Mission Foods

- Last updated on GMT

Tempt your customers: Mission Foods' collection includes Roast Dinner Wrap with Gravy (left) and Tandoori Squash Naan Pizza
Tempt your customers: Mission Foods' collection includes Roast Dinner Wrap with Gravy (left) and Tandoori Squash Naan Pizza

Related tags Food Pubco + head office Finance Multi-site pub operators Tenanted + leased Freehouse Mission Foods

Looking to make your pub menu really stand out this autumn-winter season?

Want to impress your customers by offering something for everyone? It’s time to broaden your global horizons and explore a world of flavours served up with Mission Foods’ range of wraps, naans, pittas and flatbreads.

Best known as the world’s leading tortilla wraps brand, Mission’s range has expanded over the years to incorporate alternative carriers and embrace the growing trend towards global cuisine, beyond Mexican dishes. 

mission foods promo 2
Greek-Style French Toasts and Mexican Beef & Guacamole Burritos

It’s time to take a fresh look at your food offering and discover how to attract new consumers during the festive period and beyond. With many seasonal events taking place over a short calendar period, and competition at this time of year at a high, thinking creatively and refreshing menus with broad appeal is more important than ever. Pubs need to ensure they stock new and differentiated products to excite consumers over these busy periods through product innovation. We know that consumers eat with their eyes and are using their smartphones to seek out the most shareable dishes which create theatre and excitement at the dinner table, and online, while celebrating special events and moments with friends and family.

Get creative

With a range of plain and flavoured wraps, naans, pittas and flatbreads, lending themselves perfectly to a variety of menu items - Mission Foods provides a blank canvas for chefs to experiment and get creative.  Moreover, they are also substantial enough to satisfy any appetite, ensuring a tasty and fulfilling experience for the consumer, whatever the meal occasion and offering consistent quality and a great taste every time.

The past few years have seen UK consumer tastes evolving, with demand growing for world cuisines offering bigger, bolder and more exotic flavours, as well as contemporary fusion-inspired dishes. More recently there has been an emergence of British fusion foods combining new global flavours with the familiarity of family favourite dishes. All of these factors and trends allow pub chefs the opportunity to offer a diverse range of flavours and exciting menu options – be it new staple dishes or limited editions to create excitement and drive footfall.  Here, Mission is ideally placed to help, by satisfying demand for increasingly discerning tastes with a range of alternative carriers, which also offer unique, customisable options.

With a sustained approach to new product development and innovation, the team strives to support pubs and other foodservice operators in exploring the endless possibilities and creative opportunities available. For example, the company’s full range of Wraps and Flatbreads are vegetarian, and many are also vegan, appealing to a growing group of consumers, and a mainstream audience without needing to stock a variety of different carriers.  As pub and bar menus continue to reflect the increasing popularity of plant-based options, and with the emerging trend towards plant-forward appealing to flexitarians in particular, the product range complements a wide variety of dishes and fillings.

mission foods promo 3
Cheeseburger Quesadillas and Hearty Pita Tacos

It’s all about consistency - every new Mission Foods product is rooted in the very latest trends, with the team committed to seeking out the freshest quality ingredients, simple recipes and diverse flavours including chargrilled, tomato and red chilli wraps. As well as offering usage ideas to create wholesome, delicious dishes to deliver a versatile and convenient product for kitchens, and memorable taste experience for the consumer.

Authentic, versatile and tasty

The latest products joining the Mission range, Sourdough Pitta and Greek Style Flatbread recognise the growth in popularity of Mediterranean and Middle Eastern cuisines specifically, with an expectation for this to continue beyond the summer months, bringing mouth-watering dishes to autumnal and winter dishes.

Tapping into the ongoing consumer trend for sourdough products, the Sourdough Style Pitta is an ideal carrier for big fillings, scoring highly with consumers for taste, authenticity, versatility and ease of eating. While the Greek Style Flatbread is softer and slightly thicker than other options on the market and is delicious enjoyed as an open flatbread, topped with either sweet or savoury ingredients and ideal for creating a range of recipes. This flatbread can also be cut into pieces, toasted and served as a side or starter alongside other dishes or dips. Best served warm, the flatbread is quick and easy for kitchens to prepare, using either a standard toaster or grill.  Authentic, versatile and tasty these new launches are certain to prove a popular choice with both chefs and consumers alike.

Available exclusively to out-of-home customers, these new additions allow pubs to create options for consumers to enjoy and to enhance their key events and celebrations – whether it’s an all-day breakfast pitta, autumnal spiced squash or festive flatbread - the new launches allow operators to create a range of dishes that really deliver.

Finally, and perhaps most importantly in the current economic environment, pubs rely on products they can trust to deliver for their customers in terms of taste and texture, quality, versatility, and convenience.  The Mission range also offers quick, easy to prepare solutions for chefs to keep costs down and maximise profits, whilst appealing to customers’ appetite for dishes which will satisfy their hunger and taste delicious. With taste and texture top of consumers’ priority list when choosing dishes in out of home locations, it’s essential to choose products from well-known, trusted brands when developing new dishes and menus, as well as offering something different to the norm.

For more information, visit:​.

Related topics Menu Ideas

Related news

Show more