Drinks sales flat ahead of Xmas period

By Rebecca Weller

- Last updated on GMT

Daily Drinks Tracker: sales remain flat ahead of Xmas (Credit: Getty/Wavebreakmedia)
Daily Drinks Tracker: sales remain flat ahead of Xmas (Credit: Getty/Wavebreakmedia)

Related tags Drinks Finance Cga

Drinks sales were 0.5% up compared to 2022 levels in the week to Saturday 18 November, remaining virtually flat ahead of the crucial run-in to Christmas for operators and suppliers.

The latest Daily Drinks Tracker from CGA by NIQ revealed year-on-year sales comparisons had sat between +1% and -1% for four weeks out of the last five, separated by short-lived growth around Halloween and Bonfire Night. 

Five of the seven days brought small year-on-year growth, peaking at 5% on Wednesday (15 November).

Important period 

However, weekend sales struggled to match the levels of November 2022, dropping 2.5% on Saturday (18 November) and rising just 0.5% on Friday (17 November). 

CGA by NIQ managing director UK and Ireland Jonathan Jones said: “It’s been a flat Autumn for drinks sales since the end of the Rugby World Cup, making Christmas ​a more important period than ever for the On Premise.

“Hopefully it represents a lull before a December rush, rather than a sign of things to come, and news of National Insurance reductions in this week’s Autumn Statement ​may encourage consumers to relax their spending in the weeks ahead."

High costs 

Year-on-year numbers were modest across four main drinks categories, beer (up 4%), cider (up 4%), wine (up 2%) and soft drinks (up 0.3%), but spirits (down 10%) had yet another challenging week.  

Previously, Jones stated the festive season would be "make or break" ​for hospitality firms after a string of bad weather had disrupted trade in recent weeks.

He added: “Nevertheless, with costs still so high for individuals and businesses alike, suppliers and operators are going to have to work very hard to achieve growth over the festive season.” 

Related topics Rebuilding the Pub Sector

Related news

Show more


Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In