Amber Taverns reports strong festive trading

By Shwetali Sapte

- Last updated on GMT

Strong festive trading: Amber Taverns targets 185 sites by the end of 2024 (Pictured: The Railway in Caerphilly, South Wales)
Strong festive trading: Amber Taverns targets 185 sites by the end of 2024 (Pictured: The Railway in Caerphilly, South Wales)

Related tags Amber taverns Finance Multi-site pub operators

Amber Taverns has reported strong trading over the festive period across its pub portfolio, with like-for-like sales up 20% in the period spanning 18 December to 1 January 2024.

The c170-strong community pub operator further announced all of its recently opened site​s performed ahead of expectations, underpinning its confidence in the robustness of its model with well-invested sites, a value offer, and motivated operators.

The group is targeting 185 sites by the end of 2024 and is due to open its 166th​ site in Cleethorpes, Northeast Lincolnshire, in February. It has also recently completed on another four sites in Derby and Bridgend, as well as Airdrie and Motherwell in Scotland – locations where the company is not yet represented.

Organic investment 

In addition to ongoing organic investment in the existing estate, it continues to build a pipeline with the goal of adding c15 new pubs to the portfolio each year.

Amber has consistently achieved historic high returns of more than 20% on new freehold acquisitions and has a number of target towns within its existing geography to continue to expand its footprint.

Its portfolio is located across the Northeast, Northwest, Midlands, Wales, and Scotland.

Excellent performance 

The group is focused on its hybrid ‘operator-managed’ business model and entirely wet-led pubs, which enables it to provide value for money and a tailored wet-led offer with a pint for as little as £2.50, along with sport and live entertainment.

Amber Taverns​ chief executive James Baer commented: “This is an excellent performance which, once again, demonstrates the ongoing appeal of well run, wet-led community pubs, generating sustainable growth in the growing number of geographies in which we operate. Amber goes from strength to strength as we continue to see attractive opportunities in a wide variety of locations.

"Targeting a total of 15 new pubs this year, we are on track to have a portfolio of 185 high quality pubs by the end of 2024, further reinforcing our future growth plans for the current year and beyond.”

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