Recipes to inspire your kitchen this Veganuary

By The Morning Advertiser

- Last updated on GMT

Recipes from Hellmann's for pubs in Veganuary

Related tags Food Gastropub

With January traditionally being the month diners look to change their food and drink intake, we’ve got recipes to offer your guests that are reducing their meat consumption for Veganuary.

Making small changes to your menu such as swapping out ingredients for meat-free alternatives are simple ways in which to ensure dishes are vegan friendly.

Using a product such as Hellmann’s Vegan Mayo is just one example of how this can be achieved this Veganuary.

The global organisation behind Veganuary encourages and supports people and businesses to move to a plant-based diet in a bid to help protect the environment, prevent animal suffering and improve the health of people.

Research revealed

Results from the Official Veganuary 2023 Six-Month Survey, which were published in October, found 80% of those who participated in January 2023 were not vegan when they signed up to the pledge but 28% were still eating a fully vegan diet.

More than a third (36%) of the 6,967 respondents were eating at least 75% less meat and animal products than pre-Veganuary while 16% were eating 50% less meat.

Some 96% of those who were not fully vegan said they were likely to try a vegan diet again in the future.

Other research from YouGov in January 2023 showed 9% of UK adults have taken the pledge to try vegan for January’s 31 days at least once.

Operator opinion

Furthermore, research from the data organisation in 2022 of 1,000 UK adults found the top reasons people originally became vegetarian or vegan were not wanting to eat animals or animal products (63% of veggies and 70% of vegans).

A snap survey conducted by The Morning Advertiser ​earlier this year showed the demand for meat-free dishes was strong at the majority of pubs.

Almost eight in 10 (78%) of 349 respondents said the consumer demand for meat-free dishes was not declining while around a fifth (22%) said it was.

However, in contrast to the YouGov research, head chef of multiple operator Anglian Country Inns Kumour Uddin reported diners were eating less meat in a bid to be healthier.

All menus across the group’s nine-strong estate have a vegan option and vegetarian dishes can be easily altered to cater for vegan guests.

Fellow multi-site firm Brucan Pubs also has a broad variety on its menus to cater for all tastes.

Director James Lyon-Shaw said sales data revealed meat-free dishes had stayed fairly consistent after a strong increase last year.

With the demand for vegan food continuing, we’ve got two dishes that will satisfy those looking for a meat-free option.

How to create a vegan Caesar salad

Vegan Caesar salad


For the roasted onions

2kg red onion

150g Hellmann’s Vegan Mayo

45g white miso paste

45g Henderson’s Relish

45g brown sugar

For the sourdough croutons

900g sourdough

100g extra virgin olive oil

20g salt

For the vegan Caesar dressing

100g nutritional yeast

10 garlic cloves

600g Hellmann’s Vegan Mayo

25g capers

14g Henderson’s Relish

70g Dijon mustard

75g extra virgin olive oil

3 lemons

25g salt

To serve

10 gem lettuce leaves

150g olive oil

How to create vegan spicy squash tacos

Vegan spicy tacos


For the butternut squash

5kg butternut squash

50g chipotle paste

100g Hellmann’s Vegan Mayo

20g salt

3 limes

12g ground coriander

12g ground cumin

For the tacos

1.25kg plain flour

130g vegetable oil

30g salt

750g hot water

For the cabbage slaw

1.5kg red cabbage

400g carrots

200g Hellmann’s Vegan Mayo

3 limes

30g salt

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