Two Tribes gears up for international growth

By Amelie Maurice-Jones

- Last updated on GMT

New horizons: Two Tribes to expand internationally in 2024
New horizons: Two Tribes to expand internationally in 2024

Related tags Two Tribes Beer Brewery

London-based brewery Two Tribes has secured a multi-million pound investment, and is continuing to grow in the UK as well as growing into two international markets.

The funds raised from existing investors will help the brewery, headed up by Justin Deighton,​ grow in the UK, as well as launch into two new countries.

The expansion is due to take place later this year.

Hezi Yechiel, an investor in Two Tribes and the founder of Urban Leisure Group, will now undertake the role of executive chairman.

Joining him as finance director is Bob Emms, former Meantime Brewery finance director.

Prudence Stamp will take on the role of head of people & culture.

Over the last two years, Two Tribes has seen an increase of more than 100% in beer volume sales, and has partnered with brands including Eurostar, Virgin Atlantic, Sainsbury’s and Waitrose.

Upwards journey

Two Tribes managing director Paul Robinson said he was “pleased” by the support and confidence shown by the investors with the latest expansion.

He added: “We are looking forward to continuing our successful journey in 2024 and beyond, with strong foundations in place.

“Two Tribes is built on creativity and collaboration, and we have an incredibly exciting year ahead with brand partners that align perfectly with our vision and values."

The brewery’s CEO Justin Deighton caught up with The Morning Advertiser​ last year on issues facing the beer industry.

He said it was unfortunate that many breweries had fallen by the wayside. But he believed this made really good breweries even better, with customers valuing authenticity and provenance when choosing where to drink.

'The stronger will survive'

“It’s just an evolution,”​ he said. “Things go through cycles. But the stronger will survive.”

Deighton founded Two Tribes Brewery in 2017, drawing on his network to create a brewery that inspires creativity, pushes boundaries, and champions authenticity.

In 2021, it launched a taproom, Campfire, in Kings Cross, north London.

“It’s a destination and it’s a community space,” said the founder.

Emerging and established DJs play an eclectic range of genres, from afro house, to disco, to funk, creating chilled-out vibes throughout the week and in sunset sessions at the carpark-turned-taproom.

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