The company said sales hit £3.7m over the five week festive period (25 November to 29 December) and featured a record sales week of £1.13m, and a sales record at one site, The Libertine, of £330,000.
The strong Christmas trade rounded off a great year for the group, with final sales of £25.2m, with like for likes up 21% and venue EBITDA increasing by 41.9%.
Ed Devenport, CEO of Incipio Group said: ‘I am delighted by our 2024 performance, with all of our venues ending the year in growth as a result of the hard work of my teammates throughout the year.
Our focus last year of developing the current estate by driving top line sales through innovation, improved guest experience and a people focused approach has been supported by excellent work on managing costs throughout the group, despite the numerous headwinds the sector continues to face.
“We have hit every goal in a year focused on consolidating the existing estate ahead of multiple venue openings at Olympia, and created an excellent platform for 2025.”
The Olympia development will see Incipio open 40,000 sq ft of food and beverage space at the site later this year, as part of a re-development scheme that will see the iconic west-London exhibition centre open a 4,400 capacity AEG Music venue, a 1,575 capacity Olympia Theatre along with Citizen M and Park Hyatt Hotels.
The £1.3 billion Olympia redevelopment promises to transform the historic site into a world-class cultural and entertainment destination.
As part of the expansion, Incipio has added two new additions to its board, Leanne Catterall, former director of retail and hospitality leasing at Canary Wharf Group, and Robert Petch, who previously held roles at KPMG & Dresdner Kleinwort and will help support the finance functions of the group.
The appointments also follow a reshuffle of the group’s exec team with Lauren Courtney being appointed finance director, Rory Graham, marketing & brand director and Mellissa Bindon, property director.
Devenport added: “I am really excited for Lauren, Rory and Mellissa to be promoted to the executive team. They have been integral to where we find ourselves today and their character, drive and talent make them superb additions to the senior leadership team within the group and I can’t wait to see what they achieve individually and as a group alongside fellow directors Cormac Rawson (Operations Director) and Josie Adams (People Director). It’s a formidable team to help deliver a great 2025 and beyond.”