Heineken UK cider brand Rachel Holms told The MA the cocktail recipe had been curated by “expert mixologists”, using accessible and classic bar ingredients.
She said: “An ode to the traditional, but with a twist, our sour is a bittersweet blend of Jack Daniels Tennessee Honey, stirred with honey, lemon and crisp Inch’s apple cider (cowboy boots and toothpick chewing optional).”
Holms added Inch’s had seen “remarkable growth” in the on-trade in the past year: “Its Apple Cider has emerged as the UK’s fastest-growing cider brands, with a remarkable 49% growth in value over the previous year, according to data from CGA.
“With summer around the corner, Inch’s is well positioned to help operators capitalise on this momentum by broadening their offering to consumers and creating excitement and variety in their summer menus.”
The recipe can also be tailored to suit a variety of tastes. For example, by swapping the honey and Jack Daniels for 10ml of elderflower syrup and 50ml of prosecco, operators could make a Cider Spritz cocktail.
In addition, following the release of Inch’s 0.0 last week, the serve could easily be adapted into an alcohol free cocktail.
Equipment required:
- A half pint glass or tumbler
- Measuring utensil
- Mixing spoon
Ingredients:
- 100ml Inch’s Apple Cider
- 25ml Jack Daniel’s Tennessee Honey
- 10ml honey
- 10ml lemon Juice
- Lemon wedge, or twist of zest
Method
- Add a little ice to an Inch’s half pint glass or tumbler
- Pour in the Inch’s Apple Cider
- Add the Jack Daniel’s Tennessee Honey whiskey, lemon and honey
- Gently stir with a mixing spoon
- Garnish with a lemon wedge or twist of zest
To take part in The MA’s Drinks Masterclass series please contact rebecca.weller@wrbm.com. Check out the previous edition here.
