It did so by sticking to what it does best, which, as the company motto put it, is “hospitality from the heart”.
After embedding numerous acquisitions in the previous 12 months, the pace of expansion slowed in 2024, but the Coaching Inn Group was far from passive in driving growth, doubling down to refine and elevate the offer at its 35 traditional pubs with rooms in market town locations across England and Wales.
Company vision
As the name suggests, the company DNA is in former coaching inns, into which it has invested heavily over a sustained number of years, turning them into high quality hotel/pub hybrids that provide comfortable stays with a touch of luxury that won’t necessarily break the bank.
Rooms are designed and furnished to a very high standard, with plenty of ‘wow’ factor at play, while great food, a warm welcome and a top-end mainstream drinks offer give the trading areas a genuine pub feel.
It was a year of change at the top for the Coaching Inn Group, with founder Kevin Charity stepping aside, and his son Adam Charity moving into the role of chief operating officer to keep the family vision for the company on track.
High reputation
Much of the group’s high reputation in the sector was built on Kevin’s commitment to a benchmark set of service standards, and these have been raised even more in the past year with the introduction of a new service skills training programme for front-of-house teams.
A more focused marketing approach, with targeted offers that have reaped demonstrably strong results, helped drive growth in revenue, rates, occupancy and average length of guest stay.
