The company demonstrated excellence across multiple critical areas of pub cuisine and hospitality. With eight established venues and more planned, this group has successfully created a distinctive premium offering in an incredibly competitive London market.
At the heart of their success lies what judges unequivocally declared was the best food among all competitors.
Strong innovation
Cubitt House has masterfully introduced Mediterranean influences into traditional pub settings, an innovation that resonated strongly with the judging panel. Its commitment to quality was evident in standout dishes, including a crème brulee described as worthy of a Michelin-starred establishment.
Beyond their current excellence, Cubitt House presented a compelling vision for sustainable growth.
Their ambitious plans to source their own livestock and vegetables highlighted a forward-thinking approach to quality control and sustainability.
Rare combination
The group’s sophisticated marketing strategy, including cookbook-led guest chef dinners, has helped them establish a distinctive brand identity.
What truly distinguished Cubitt House was the judges’ ultimate endorsement: if randomly placed in any premium food pub among all competition entrants, they “would hope for a Cubitt House pub” and the overall trajectory of the business impressed the panel.
In a crowded market where maintaining consistency across multiple venues challenges even the best operators, Cubitt House has achieved the rare combination of outstanding food quality, clear vision, and effective execution that defines a true industry leader.
