The company describes the venue as offering a “unique dining concept” that enables the brand to maximise sales during peak moments throughout the day.
The former Farmhouse Inns site, located at Silkwood Park in Ossett, has received a six-figure investment, transforming the venue into the new dining concept.
Greene King said its customer insight shows that in addition to the traditional carvery experience, guests are looking for freshly prepared meals and greater choice on menus.
Elevated dining
Farmhouse Kitchen is designed to tap into this demand by offering an elevated carvery experience, whilst also providing an improved menu along with continental breakfast, afternoon tea as well as a selection of desserts including home baked cakes and ice cream sundaes. There is also ‘unlimited tea, coffee and soft drinks refills from £2.99.
The opening of Farmhouse Kitchen in Ossett follows the success of last year’s pilot launch in Worsley, which has sold close to 80,000 carveries since opening in July. The restaurant’s best-selling menu items include its award-winning British Beef & Ale Pie, as well as the new Kitchen Half Roast Chicken.
Quality
Farmhouse Kitchen, Ossett general manager Rob Lindsley said: “We know customers are prioritising quality, value and freshness when eating out and Farmhouse Kitchen ticks those boxes by providing a range of budget-friendly menu items that cater to every need, bringing customers of all ages together in a cosy and comforting atmosphere.”
He added: “With menu items ranging from fresh carvery meals and breakfasts to signature cakes and more, we offer dishes to suit every taste at any time of day.”
