With Father’s Day, bank holidays, industry conferences, and a myriad of sporting events set to take place over the coming months, summer 2025 is shaping up to provide a much-needed boost to trade.
Data from CGA by NIQ, showed pubs, bars and restaurants benefitted most from Valentines Day, Mother’s Day, St Patrick’s Day, Father’s Day and Halloween in 2024.
Last year, Father’s Day saw an £824 sales uplift for pubs compared with the annual average, according to data from CGA by NIQ.
In addition, the occasion saw beer sales soar by £449 above the average, while cider was £88 ahead.
Bank holidays also provided a solid uplift for trade in 2024, with more than 45m pints poured across the 24, 25 and 26 August, separate data from Oxford Partnership showed.
It represented a 3.3% growth in draught beer and cider sales against the equivalent bank holiday weekend in 2023, equating to a £5,831 income for the average pub.
Looking to sport, the opening weekend of the 2025 Guinness Six Nations tournament in February saw fans flock to pubs, with more than 16m pints poured, figures from real-time marketing intelligence firm Oxford Partnership revealed.
Research carried out by FANZO earlier this year showed the most popular televised sports to watch in pubs were football, boxing, Rugby union, motor sports and cricket.
May
- Early May bank holiday - Monday 5
- FA Cup final - Saturday 17
- Women’s FA Cup final - Sunday 18
- UEFA Europa League final - Wednesday 21
- Late May bank holiday - Monday 26
- T20 Vitality Blast cricket begins - Thursday 29
- UEFA Champions League final - Saturday 31
June
- British Beer & Pub Association (BBPA) 2025 conference - Tuesday 3
- UKHospitality (UKH) summer conference - Wednesday 11
- Beer Day Britain - Sunday 15
- Father’s Day – Sunday 15
- British Institute of Innkeeping (BII) summer event - Tuesday 17
- Royal Ascot - Tuesday 17
- Summer Solstice – Saturday 21
- Glastonbury Festival - Wednesday 25 to Sunday 29
- EURO 2025 qualifiers – Throughout the month
July
- UEFA Women’s Euro 2025 - Wednesday 2 to Sunday 27
- British Grand Prix - Sunday 6
- Wimbledon Finals – Saturday 12 to Sunday 13
- The Open Championship golf tournament - Thursday 17 to Sunday 20
- School summer holidays begin at the end of the month
August
- Great British Beer Festival (GBBF) – Tuesday 5– Saturday 9
- Premier League football season starts - Saturday 16 August
- August Bank Holiday Weekend – Monday 25
- Women’s Rugby World Cup - Friday 22 August to Wednesday 27 September
