CAMRA and Cask Marque join forces

CAMRA and Cask Marque join forces
Joining forces: the partnership means CAMRA website users will be able to access data showing which pubs have the highest beer quality and cellar hygiene ratings (Getty Images/iStockphoto)

CAMRA (Campaign for Real Ale) and Cask Marque have teamed up to help consumers find the best quality pints of beer across the UK.

The two not-for-profit beer organisations are collaborating to give CAMRA website users data on which pubs have the highest Beer Quality and Cellar Hygiene ratings.

CAMRA, the UK consumer and campaign group, which was set up in 1971, represents more than 150,000 beer drinkers and pubgoers across the country.

While Cask Marque is a beer quality accreditation organisation that focuses on beer quality. It has over 50 qualified assessors that make over 20,000 visits to pubs each year in England, Scotland, Wales, Europe and American checking the quality of beer.

Top ratings

The new partnership means users can now filter searches to find pubs with top Cask Marque ratings, helping people find top quality pints of cask.

CAMRA chair Ash Corbett-Collins said: “There’s nothing better than a pint of top-quality cask beer in a pub. That’s why we want to make the CAMRA website the go-to place to find your next pint.”

He added: “We’re really pleased to partner with Cask Marque so that consumers can now search for pubs with high Beer Quality and Cellar Hygiene ratings, as well as mark favourite pubs, create and share interactive trips with friends and even tag your must-try beers to plan your perfect pub visit. After all, a great quality pub pint starts with great cellar management.”

Cellar practices

Cask Marque executive director Paul Nunny said: “Great beer starts with great cellar practices. The Beer and Cellar Hygiene Rating helps pubgoers find establishments that prioritise quality, just like a food hygiene rating does for your dining out. CAMRA’s addition of the Beer and Cellar Hygiene Rating to their new website gives consumers more choice, helping beer lovers easily find pubs committed to quality cellar practices and the perfect pint.”

Cask Marque recently revealed the appointment of two new directors to its board.

While CAMRA has recently raised concerns that Fresh Ale is ‘masquerading’ as cask beer.