Booker Group acquired the company in June 2024 as part of its strategy to bolster its on-trade beverage portfolio and grow its presence within wholesale and hospitality across the UK regions.
The Birmingham site follows the opening of a Greater Manchester depot in Eccles earlier this year, expanding Venus’ commercial footprint in the North West region.
Growing team
Venus is also boosting its senior management team with the appointment of Peter Bridge as head of buying to develop its portfolio and expand its network of winemakers, spirits producers and international brewers.
The company is also growing its wider team as it recruits for new additions to the field sales department and support in regional depots.
Booker Group CEO Andrew Yaxley said: “Since we acquired Venus in June 2024, we’ve set out ambitious growth targets and this first phase is already reaping rewards and showing signs of success within the drinks space.
Scaling up
“The new Greater Manchester and Birmingham depots will enhance our reputation within these regional hubs and allow us to bring a whole host of premium drinks options to our hospitality customers, while investing in our long-term strategies.”
Venus Wine and Spirits Merchants managing director Neil Jewsbury said: “This is an exciting time for us as we’re scaling up and on course for expansion.
“The two new depots will allow us to expand our footprint nationally and bring our range of premium wines, spirits and beers to the lively hospitality scene in these regions and beyond. We’ve always got an eye on trends, and we know premiumisation is key within drinks.”
Venus Wine and Spirits Merchants was founded in 1975 is and has a range of over 3,000 premium spirits, wines, beers and soft drinks.
