A survey of 2,000 people by KP Snacks-owned brand Tyrrells found that half of people (49%) favoured the local pub over other types of venue.
This was followed by 16% that favoured gastro pubs; 11% sports bars and 10% who preferred wine bars. The remaining did not favour any pubs or favoured other types of venues.
The research also revealed that 51% of people go to the pub to catch up with friends and family.
Great pub experience
Customers highlighted food quality (56%), customer service (49%) and drink (47%) as the top three distinguishing factors that create a great pub experience, and beer gardens (45%), live music (41%) and sport screenings (24%), also proving to be important features for consumers as they continue to value traditional pub experiences.
The feedback also showed that one in four visitors go to pubs to celebrate a special occasion while 24% of consumers identified premium snacks as a core element of making a visit feel more like a social occasion.
Memorable pub experiences
Half of customers are also more likely to purchase a bar snack from a premium brand, with 38% of people purchasing a snack at a pub to share with family and friends.
KP Snacks out of home controller Sam Trabelsi said: “Our research shows that Brits continue to support pubs and bars and are actively seeking out a memorable pub experience with a focus on excellent delivery.
Trabelsi added: “With evidence showing that premium snacks also enhance pub experiences and make them feel more upmarket, this new data gives valuable insights on how to drive consumer engagement and maximise sales”.
The research was conducted by Censuswide among 2,000 UK consumers between 16 April and 22 April 2025.
