A recent survey by Heineken UK highlighted the mounting pressures on hospitality businesses across the UK, with rising costs identified as the most common concern for more than 90% of respondents.
The survey was carried out by Heineken UK’s digital platform eazle tools® and gathered the findings from pubs, restaurants, cafes, bars and other operators.
It also shed light on other pressure points, including time and admin burdens (32%), staffing and recruitment struggles (47%), and the ongoing need to attract new customers in a highly competitive market (53%).
Practical resources
When asked what tools would help them most, operators called for practical resources to reduce time and cost pressures.
The most requested additions were customisable post and social media templates (58%), more financial tools such as a break-even calculator (42%) and stock/ordering tools (42%).
Earlier this month business confidence across managed groups was found to have dropped 19 percentage points year-on-year, data from CGA showed, meanwhile sales at managed venues slipped 1%.
In addition, the headline rate of inflation was found to have stood at 3.4% in May, according to official figures, and last week the Bank of England opted to keep interest rates at 4.25%.
Driving footfall
Launched in May, Heineken UK’s eazle tools® suit is free to access. The toolkit includes a marketing calendar, a GP calculator and staff resourcing advice.
Heineken UK on-trade director Will Rice said: “It’s clear what operators need to succeed, which is why we’re committed to supporting them in practical ways. That’s exactly why we launched eazle tools®, in May, to provide a free, go-to resource designed to help drive footfall and increase profitability.
“From staff resourcing advice to a marketing calculator, eazle tools®, offers a range of practical solutions tailored to hospitality businesses.
“Whether you’re calculating gross profit, writing job descriptions, or planning for seasonal events, these tools help you work smarter - not harder.”
