The poll of 5,160 adults in Great Britain, conducted on 26 June 2025, found out of that 65% who supported the move, 33% said they “strongly support” a ban, while 32% “somewhat support.”
It also found that one in five (20%) of those surveyed either “somewhat oppose” or “strongly oppose” the idea. While 15% of people said they “don’t know.”
However, support was less strong for an all-out ban on alcohol advertising online or on social media.
Consumer opinion
While overall 52% said they “strongly support” (28%) or “somewhat support” (24%) an online and social media ban, a third of people (32%) said they “somewhat oppose” or “strongly oppose” it. There were 16% who said they “don’t know”.
Among women, support was slightly stronger, with 57% in favour of the idea, compared to 47% of men.
The news comes as it has been mooted the Department of Health & Social Care (DHSC) Ten Year Health Plan is considering plans for restrictions on alcohol advertising.
It has been said that it is likely to be along the lines of the restrictions on junk food advertising, which have been introduced to curb childhood obesity.
Advertising regulation
Under these restrictions, junk food adverts on television will only be allowed past the 9pm watershed from October 2025. However, it is thought the Government is not considering an all-out advertising ban on alcohol.
Alcohol advertising is already regulated by the Advertising Standards Authority (ASA), which does take action.
In December 2024, it told drinks company Heineken UK not to repeat an advertisement showing F1 driver Max Verstappen with its alcohol-free beer.
While The Portman Group is the social responsibility body and regulator for alcohol labelling, packaging and promotion in the UK.
