Kingfisher releases new Sagres beer
Drinks company Kingfisher has announced the launch of a new beer from Portuguese brand Sagres Sol & Mar (4% ABV).
Brewed with a subtle touch of sea salt from the Portuguese coast, the new beer has been described as crisp with a fresh, refreshing and zesty taste.
Located on the far Western edge of the Algarve, a popular destination for British tourists, Sagres is made in its homeland before being exported around the world.
Kingfisher Drinks senior brand manager Andy Sunnucks said: “We know many drinkers nowadays are looking for lower ABV, flavour forward options with authenticity and craft cues, and Sagres Sol & Mar delivers on all three.
“Sol & Mar isn’t just inspired by Portugal, it’s brewed there, and the beer’s flavour, ingredients, and laid-back attitude reflect the lifestyle and taste of the Portuguese coast.
“It feels like a natural addition to the Sagres range following the main brand’s success and we’re confident the lower ABV will align well with current consumer demands.”
The new product will be available to pubs from August onwards in cases of 24 x 330ml cans, with an RRP of £4.45 per can.
Stella Artois 0.0 to launch in on-trade
Budweiser Brewing Group has announced the launch of Stella Artois 0.0 on draught.
The beer was introduced at tennis tournament the Wimbledon Championships and will be rolled out into the on-trade later this year, which The Morning Advertiser understands will be a phased approach throughout 2025 and wider in 2026.
The brand referenced data from CGA, which stated with just 8% of operators currently stocking a no and low-alcohol beer tap, there was strong opportunity to offer consumers a non-alcoholic version of Stella Artois. Read more here.
Shepherd Neame adds new IPA to core range
Kent-based brewer and pub operator Shepherd Neame has introduced a new cask ale to its permanent range – Creekside Juicy IPA (4%).
A pale golden Juicy IPA, Creekside offers bursts of tropical fruits courtesy of a combination of four hops - Challenger, Mosaic, Jester and Amarillo, with hints of orange and peach making for a refreshing finish.
The new brew takes its name from Faversham Creek, which runs through the heart of the medieval market town that has been home to Shepherd Neame for more than 300 years. Read more here.
Theakston launches Peculier IPA in pubs
Independent Yorkshire-based brewery T&R Theakston has announced the on-trade launch of Peculier IPA in a bid to attract “new drinkers to cask”.
The IPA was created by head brewer Mark Slater around two years ago and originally launched in the off-trade in 2023, achieving listings in Sainsbury’s, Morrisons, Co-Op and Booths.
Made with 100% British ingredients, Peculier IPA is brewed using British malted barley and three new world, English grown hops, Harlequin, Jester and Olicana.
The brew boasts a zesty, fruity flavour with a full-bodied malty undertone, finished with a pronounced hop-forward flourish. Read more here.
Old Mout unveils multi-font tap for flavoured cider range
Old Mout Cider has launched Flavourwave, a multi-font draught technology designed to deliver three flavours from a single tap.
Three variants of the Heineken-owned cider brand - Berries & Cherries, Pineapple & Raspberry, and Kiwi & Lime - are available on tap for the new font.
The Flavourwave has been created to offer operators an opportunity to tap into the momentum of growing cider sales, while maximising returns, in time for the peak cider summer period. Read more here.
Greene King introduces new seasonal cask
Suffolk-based brewer and pub operator Greene King launched a new seasonal cask this month, Peach Cool.
Peach Cool is a 3.4% ABV session ale that is said to have hints of honey, combined with stone fruit and peach characters, which is balanced by a light malt base.
The fruity ale will be available to order across all outlets in July and August, including for independent venues, and in both firkin and pin format (36-pint container). Read more here.
Mash Gang introduces new lager
Non-alcoholic brewing brand Mash Gang has expanded its portfolio with the release of Glug lager.
Described as a “crisp, citrus-tinged alcohol-free lager”, the new 0.5% ABV brew, released earlier this month, will be part of Mash Gang’s core range.
Glug has been brewed to strength using lager yeast and intentional fermentation to offer full-bodied character with zesty top notes and a clean finish.
Made with 100% natural ingredients, zero added sugar and just 35 calories per 330ml can, Glug has been designed to meet increasing demand for healthier alternatives to alcohol without compromising on taste or experience. Read more here.
Hydes expands Vintage cask collection
Salford-based Hydes Brewery has unveiled Hydes Red, the latest addition to its popular Vintage cask ale collection.
Following the success of this year’s earlier releases, XPA, Mild, and IPA, Hydes Red (4.5% ABV) will continue the momentum in the brewery’s six-strong seasonal line-up and will be available across all 40-plus Hydes pubs throughout July and August.
After Hydes Red, the series will continue with Hydes Stingo (6.0% ABV) and conclude the year with Hydes Imperial (5.2% ABV).
Hydes managing director Adam Mayers said: “Our vintage branding connects us to the heritage of the Anvil brand while speaking to today’s drinkers. This refreshing bi-monthly range is a celebration of our past and a toast to the future.” Read more here.
- To be featured in The Morning Advertiser’s new products round-up please email rebecca.weller@wrbm.com. Check out the previous round-up here.
