The latest pub is part of plans by licensees Bex Wilkins and Sarah Robinson to grow their portfolio and have three to five pubs across the region in the next five years.
They are already the licensees of Star Pub the Wildmoor Oak in Bromsgrove, which has become a destination food venue.
The Plough Inn will follow in its footsteps by offering the same quality food.
This latest pub is expected to have a busier bar trade and a lively atmosphere, with monthly live music nights. The pub will serve a range of lagers, cask ales, premium spirits and wines, and a small selection of cocktails as well as barista-made coffee. The pub will also seek cask marque accreditation.
£250,000 refurbishment
They are currently undertaking a £250,000 refurbishment of The Plough together with Star Pubs, which will see the pub reopen at the start of September.
“The make-up of our estate will reflect the opportunities that arise. What the pubs will share in common is high standards and great quality food and drinks,” said Wilkins.
“In the current climate businesses have to be proactive not reactive. To succeed, you have to have a comprehensive understanding of your position in the market and lean into that. The Wildmoor Oak is a real destination pub. The Plough Inn will cater to the needs of the village and surrounding areas.
“With rising prices and overheads our view is that we need to focus on quality and stick to that. We will focus on quality and great service – that will be our point of difference.”
Contemporary look
The pub will have spaces in which to dine and drink, with a front and back bar, plus lounge space available for private dining.
The interior will be redecorated throughout, and new furniture installed to create a lighter, more contemporary look and feel. The refurbishment will also see the toilets upgraded with new vanity units and sanitaryware, mirrors, lighting and flooring. New equipment will also installed in the kitchen enabling the pub to broaden its food offer.
There will be seating for 100+ outside, with a new stretch tent for shaded dining, festoon lighting, beanbags and bench seating on the grass.
Star Pubs investment manager Lee Dishington said: “We’re delighted to be investing with Bex and Sarah.
“They have years of experience in the pub industry and have done a fantastic job at the Wildmoor Oak.
“I am confident that the Plough will flourish under their stewardship. They want it to be a proper family friendly local, somewhere the community can enjoy and be proud of.”
