Davis will officially join the brewing, hospitality and drinks wholesale company in August.
He brings with him more than 30 years of retail experience, most recently at national women’s clothing brand Hush, where Davis served as CFO and contributed to the expansion of the business.
Prior to that, the CFO held a number of senior finance roles, including finance director at global online retailer ASOS and Homebase.
Next chapter
Davis said: “I’m incredibly excited to be joining an independent, family-owned business with an admirable track record.
“As well as having a clear and compelling growth strategy, St Austell Brewery’s most recent financial results demonstrate continued momentum, and I look forward to working with the team and playing a significant role in shaping the company’s next chapter.”
St Austell Brewery chief executive Kevin Georgel said he was looking forward to welcoming Davis to the executive team.
He continued: “After an extensive search for our new CFO, we’re delighted to welcome Don to the business.
“His significant financial and operational experience, gained in a number of high-profile retail brands and growth-focussed companies, will add significant value.
Strategic plans
“As a business we continue to make good progress against our strategic plans, and we remain firmly on a growth trajectory.
“I am confident Don’s wealth of experience and strong cultural fit will ensure he will make a significant contribution in the ongoing development and growth of the company.”
It was announced in March that current CFO, Colin Stratton, would be stepping down from his role at the independent family-owned business at the end of this year.
Stratton, who has been with St Austell Brewery for 29 years, will retain his current responsibilities as company secretary on a part time basis until he fully retires at the end of 2027.
Georgel added: “Colin has been a mainstay at the business for almost three decades, and we would like to thank him for his significant contribution over his many years of dedicated service, we are grateful we will be retaining his extensive knowledge of the business for a further two years.”
