KP Snacks has teamed up with the PDC World Champion, to launch its first ever pub card trade promotion for KP Nuts that could see one lucky pub receiving the chance to host the young darts sensation, while four runners up will win a year’s supply of nuts.
Running from 11 August, pubs simply need to purchase a promotional KP Nuts pub card pack and scan the on-pack QR code for a chance to win, with the promotion across Original Salted Peanuts, Dry Roasted Peanuts and Aromatic Thai Chilli Flavour Coated Peanuts.
New era for pub darts
With darts ranking as a top 10 most watched sport in pubs, and 53% of pubs featuring a dart board, KP said it was proud to champion a new era of pub darts with one of the game’s most exciting young players.
KP Snacks out of home controller Sam Trabelsi said: “Pubs have always been at the heart of the darts community, and we’re thrilled to be working with Luke Littler to launch this incentive.
“We’re not just offering an incredible prize, we’re backing pubs by bringing excitement to the pub community, and helping pubs drive snack sales in what continues to be a challenging time for the sector.
“The promotion is part of KP’s ongoing investment in the channel, with a focus on celebrating the unique role pubs play in both community and culture.”
Favourite memories
Littler, now just 18-years-old is the youngest darts champion ever, winning at the tender age of 17, said: “Playing darts in the pub with my dad as a kid gave me some of my favourite memories. Pubs have always played a big role in local darts leagues and gave me a fantastic chance to practise and grow my game.
“That’s why I’m excited to team up with KP Nuts for this campaign, supporting pubs and celebrating everything we love about darts. I can’t wait to meet the lucky winner and spend some time with the locals!”
The Morning Advertiser’s Ed Bedington met up with Littler to get his thoughts on the importance of pubs to the darts game. To hear more watch the video above.
