It has purchased land directly next to its current brewery to support further development. The Phoenix Garage site has been purchased to ensure Joule’s Brewery has the capacity and flexibility to support its brewing team as demand continues to grow.
Joule’s said this investment forms part of a continued focus on strengthening its brewing operations. The site will be used exclusively for brewery purposes and will not form part of any future pub or retail development, it confirmed.
Positive step
The space will be used for parking and brewery storage and will allow it to make better use of existing brewery and develop The Stag without impacting parking or the customer experience
Last year, Joule’s acquired the Stag, a key part of the brewery site, which has since been developed and is now in full use as its primary Brewery Tap.
The Red Lion, also located within the brewery yard, is currently being redeveloped and is set to reopen in the coming months before the Stag is repositioned as a private events space.
The company has also been expanding its pub estate wand recently purchased its third pub in Birmingham.
Breathing space
Managing director Vicky Colclough said: “This is a really positive step for the brewery. It gives us the breathing space we need to plan ahead and to continue investing in the way we brew, store, and operate.
“We’ve created sustained growth over the past 15 years, and this land protects us enabling growth for the years ahead.”
Development director Anna Brakel added: “It’s exciting to bring this space back into purpose as part of the brewery’s future.
“With the Stag now open and the Red Lion due to return in the coming months, this addition gives us the operational flexibility we need to support everything happening on site. It’s part of our long-term investment in brewing.”
