The investment is part of a wider growth strategy focused on shaping the business for the future, evolving the brand’s look and feel and ensuring each site is operating in the format best suited to its location and market.
The have been 12 completed refurbishments with four more planned before the end of the financial year.
The investment programme includes refreshing interiors, enhancing the guest experience, to reaffirming its status as the go-to destination for 2-for-1 cocktails, bottomless brunch and Flamingo Bingo, the company said.
Transformations
Transformations include investments such as £837,000 into Slug & Lettuce Glasgow, £650,000 each into Birmingham and Manchester Albert Square, £630,000 into Solihull and £470,000 into Oxford Circus.
The most recent completion, Slug & Lettuce Liverpool, reopened on Friday 8 August following a £370,000 refurbishment.
Stonegate said it invested £1.3m into the brand alone this summer with the Slug & Lettuce Lincoln, Newcastle Central, Wolverhampton and Liverpool.
Upcoming projects throughout August and September include Leeds Boar Lane, Milton Keynes, Nottingham Market Square and Durham.
The refurbishment programme coincides with Slug & Lettuce’s 40th anniversary this year, marking four decades since the first venue opened its doors.
Significant investment
Stonegate Group CEO David McDowall said: “This significant investment is a real statement of our confidence in the Slug & Lettuce brand and its future. Over the past 18 months, we’ve transformed venues right across the UK to create fresh, vibrant spaces where our guests can celebrate, catch up and make memories.”
He added: “As we mark Slug & Lettuce’s 40th anniversary, it’s a great time to reflect on how far the brand has come, from one bar in 1985 to a household name on the British high street, and to look ahead with excitement about its next chapter.
“At Stonegate, our mission is simple: bringing people together through our passion for great pubs, bars and venues, and this investment is all about making sure Slug & Lettuce remains the ultimate social destination for years to come.”
