Set across three floors, the venue, due to open in November, will combine a microbrewery, restaurant, sports bar, and live music space with a large outdoor terrace and a 360° view rooftop bar.
Despite its position near the O2 Arena and Greenwich station, the Dial is a multi-purpose venue designed first and foremost with the local community in mind, KG Hospitality co-founder Vineet Kalra told The Morning Advertiser (The MA).
He continued: “There’s not a venue [in Greenwich] that caters to the local community, they’re all focused on the arena. We want to open a space that brings in locals, whether there’s an event or not.”
Echoing Kalra, KG Hospitality co-founder Ricardo Guimarães noted while many venues in and around the O2 increase prices during event days, the Dial will not.
Pushing boundaries
Guimarães said: “We want to be a place where you can come and have a beer for £6.50 and enjoy a meal without paying extortionate prices.
“There isn’t a place where the locals can go for a beer or hang out or watch sports or listen to live music; we’re going to be having all those activations on site.”
The venue will also house a six-hectolitre Meantime microbrewery, producing two beers a month brewed on site specifically for the Dial.
Meantime head brewer Sven Hartmann added: “Meantime was founded in Greenwich with the goal of changing the way people thought about beer. At the Dial, the new home of Meantime, we’ll take inspiration from that history to keep pushing boundaries in style and flavour.”
Alongside beer, the Dial will serve an extensive wine list as well as cocktails and spirits, with a food menu of pizzas, wings, burgers, salads and sandwiches to cater for different dayparts.
But the live music and entertainment will be a core part of the offer at the Dial, tapping into what Kalra described as a shift in consumer behaviour since the pandemic.
Immersive experience
“[Hospitality] has become more about creating an immersive experience and what you can offer outside of food and drink. A lot of pubs are already adapting to this by having a weekly entertainment programme of live music or karaoke night”, he explained.
Keeping the community in mind, the Dial will also introduce discounts and special offers for locals, shared in a community newsletter, with plans the offer a loyalty programme also in the works. Additionally, children will be able to eat for free from the kids’ menu during school holidays.
Guimarães told The MA: “If you live locally, I don’t think you’d be wanting to go into the O2 for a meal most of the time because there’s 20,000 people coming in from outside of town.
“We just want to make [the Dial] somewhere for customers to have a beer and actually know the bartenders name after the first few visits or watch their local teams play football or rugby. We’re not trying to cater for one demographic; we want to be a hub for everybody.”
The Dial joins KG Hospitality’s growing portfolio, which includes its Pop Brixton site and Amazing Grace venues in London Bridge and Canary Wharf.
