Sponsored by Greene King Brewery, the live event takes place on Thursday 25 September at 3pm, and promises insights from some of the industry’s most respected voices.
Panellists include Jack Palmer, head brewer at Greene King, and Gemma Woolnough-Smith, the brewery’s brand marketing manager. Joining them are Edd Simpson, managing director of Ossett Brewery and SALT, and George Greenaway, owner and brewer at Tamworth Tap.
Hosted by The Morning Advertiser’s associate features editor Gary Lloyd, the session will explore the challenges and opportunities facing the cask beer market.
Click here to register for free and watch the live webinar today
Topics on the agenda include the decline of cask beer, its unique role in British pub culture, and the importance of seasonal offerings.
The panel will also discuss practical strategies for licensees, such as using smaller casks (pins) to manage shelf life and optimise range.
Expect a lively debate on pricing too – why cask ale often costs less than kegged products despite the craftsmanship involved.
Attendees can submit questions live during the webinar, making it an interactive experience packed with actionable advice.
Click here to register for free and watch the live webinar today
Whether you’re a seasoned publican or new to the trade, this is a rare chance to hear directly from top-tier experts—for free.
Don’t miss out. Register now via The Morning Advertiser’s event page and discover why cask beer could be your pub’s secret weapon.
Cask may be controversial, but it’s undeniably British—and this webinar might just change how you see it.
- If you can’t join us live, simply register here and you will be able to watch a rerun of The Cask Webinar when it becomes available.
