GBPA 2025: Find out about the winner of the Best Country Pub - the Fleece Inn

The Fleece Inn named Best Country Pub
GBPA 2025 (The Morning Advertiser)

Nestled in the heart of Bretforton, Worcestershire, the Fleece Inn is a living, breathing embodiment of everything a great English country pub should be.

With its 15th-century charm, roaring fires, and flagstone floors, The Fleece Inn offers an experience steeped in history, authenticity, and heartfelt hospitality.

Owned by the National Trust and devotedly run by landlord Nigel Smith for more than 21 years, the Fleece Inn is a cultural cornerstone and a community lifeline.

Recognised by the Campaign for Real Ale (CAMRA) for its historic interior and Nigel’s long-standing service, the pub has remained virtually unchanged for over a century, preserving its roots while embracing the future. It’s a place where folklore meets food and tradition meets innovation.

Pub appeal

The pub’s look and feel are unmistakable. Low beams, pewter mugs, and historic artefacts create a setting that’s rich in character but never museum-like.

It’s alive with laughter, music, and the clink of glasses—a vibrant hub of village life. Whether it’s Morris dancing, cider festivals, or a quiet pint in the orchard garden, the Fleece offers a timeless experience that resonates across generations.

Food is at the heart of the Fleece’s appeal. Championing local produce and seasonal ingredients—like the celebrated Vale of Evesham asparagus—the kitchen serves up rustic British classics with flair.

Its award-winning pies are a particular highlight, crafted by chefs who care deeply about quality and tradition. The drinks menu is equally thoughtful, featuring local brews and innovative no/low options, all curated with customer taste in mind.

Community role

But what truly sets the Fleece apart is its role in the community. Nigel Smith is more than a landlord - he’s a parish councillor, Morris dancer, church treasurer and village volunteer. The pub hosts everything from school events and cancer survivor meetups to panto rehearsals and church services.

In an era where many pubs struggle to survive, the Fleece Inn continues to thrive. Its resilience during industry challenges - from staffing shortages to lockdowns -has been marked by creativity and optimism. Initiatives like better staff pay and digital community-building have helped it grow stronger, proving that heritage and innovation can go hand in hand.

Whether it’s making headlines with “Nigel Night,” sending asparagus on the Eurostar, or sharing orchard cider with international fans, the Fleece Inn brings the British countryside to the world - and the world to its doorstep. It’s more than a pub; it’s a national treasure. And that’s why it deserves to be named Best Country Pub.