Now boasting 17 high-quality screens, 20 draught beer lines and three Sky boxes, the venue caters to fans of football, F1, cricket, rugby and more. Despite its sports focus, it remains inclusive for non-sports visitors, with games like pool, darts and electronic basketball, plus a photobooth and family-friendly hours during school holidays.
The site is clean, slick and located in a vibrant, high footfall area of Leeds. The bar works hard to ensure women feel just as welcome as men, and for all ages to visit as well.
Rebrand result
Even though the site had plenty of screens, it was not necessarily seen as an out-and-out base for sport fans but that has now changed since its rebrand.
The venue has introduced sound zones, allowing different matches to be heard in separate areas, and uses a matrix system to split Sky content across screens. Feedback has driven improvements, including screen upgrades after the last men’s Euro football competition.
Weekly promotions include a successful Wednesday quiz night with prizes like £50 bar tabs or free pool for a week, and £4 pints on selected draught beers. Marketing is driven through Instagram, street signage, and the FANZO fixture list platform, which details what’s showing and whether sound will be on.
Sales growth
Food is US-inspired, with pizzas, hotdogs and loaded fries, and the venue stays open until 4am for major events like the Super Bowl. Drinks include cocktails, low & no options and Guinness 0.0 on microdraught.
The site works with Leeds Rhinos and has hosted player Ash Handley and the team mascot. Staff training is robust, with supplier-led sessions and sustainability practices embedded.
Sales have grown in recent times, driven by events, community engagement and a customer-first approach.
