Brunning & Price targets pubs with rooms as profits return and sales rise

Brunning & Price acquires 10 Oakman sites
Financial results: Brunning & Price targets pubs with rooms as profits return and sales rise (Brunning & Price)

Brunning & Price has reported a strong full-year performance for the 52 weeks ended 29 December 2024, with like-for-like sales up 5.1%.

Revenue rose 5.6% to £139.1m, up from £131.6m in 2023.

The food-led pub group, part of The Restaurant Group (TRG), returned to profit with pre-tax earnings of £4.5m, compared to a £7.4m loss the previous year.

Operating profit reached £12.6m, driven by consistent market outperformance and what the company described as “exceptionally strong” customer sentiment.

‘Exceptionally high’ NPS

Average customer review scores across social channels reached 4.63 out of 5, its highest on record, while the group’s newly introduced Net Promoter Score (NPS) averaged 67, which the company said was “exceptionally high”.

Brunning & Price was also recognised as the UK’s best pub group by CGA’s PubTrack for the second consecutive year.

The group said its success continues to be underpinned by a “high-quality, well-invested” estate, with around 80% of sites located in rural or suburban areas and over 70% offering more than 100 outdoor seats.

Around 60% of customers within a 15-minute drive are from higher-income demographics.

Pubs with rooms

Looking ahead, the company sees “significant potential” in expanding its model to include accommodation.

It plans to develop a pipeline of three to six new pubs per year from 2026, each incorporating bedroom sales to add an additional income stream ([link to Brunning & Price invests £3.9m in pub partner estate]).

The report follows TRG’s wider corporate restructuring and refinancing completed in January 2025, which reorganised the group into three separate divisional silos and secured long-term funding through a term loan and revolving credit facility under the new Pubs division.

Brunning & Price said it remains focused on growth opportunities, sustainable investment, and maintaining its leading position in the premium pub dining segment.