Both businesses are backed by Breal Capital, but Evolv confirmed to The Morning Advertiser’s sister site, MCA, that it was a normal cash acquisition rather than a portfolio restructure.
The deal will see Vinoteca’s Farringdon and Bloomberg Arcade venues integrated into The Evolv Collection’s portfolio, coinciding with the opening of Sartoria Launceston Place on 4 November.
Vinoteca Farringdon will be rebranded to Vinoteca di Sartoria, offering accessible small plates Italian dining.
A new Sartoria venue will open in Liverpool Street in January 2026, whilst Fiume in Battersea will be reimagined as Sartoria Battersea.
The Sartoria family will encompass five locations: the flagship on Savile Row, Launceston Place (opening on 4 November), Battersea, Liverpool Street and Farringdon.
Vinoteca City, in Bloomberg Arcade, will be elevated with a new Mediterranean menu.
“The acquisition of Vinoteca represents an exciting opportunity to bring together two distinguished brands with complementary DNA,” said Martin Williams, CEO of The Evolv Collection.
“Vinoteca’s expertise in wine and neighbourhood dining aligns perfectly with our vision for Sartoria’s evolution. This strategic move allows us to introduce the elegance of Milanese dining to new audiences across London, whilst honouring what makes Vinoteca special.”
Vinoteca di Sartoria in Farringdon will offer cucina piccolo – small plates inspired by Sartoria Launceston Place’s lunch menu, alongside Vinoteca’s renowned wine programme.
Sartoria Liverpool Street, opening January 2026, will operate as an all-day destination, mirroring the bar and café concept at Launceston Place, with coffee and pastries in the morning, transitioning to small plates and wine throughout the day and evening.
Sartoria Battersea will combine the small plates offering with artisanal pizza, creating a neighbourhood Italian destination that captures the spirit of Milan’s vibrant dining scene.
“This is about creating something special – honouring Vinoteca’s legacy whilst writing an exciting new chapter for the Sartoria brand,” added Williams. “From intimate wine bars to our flagship restaurant, the Sartoria collection will offer Londoners multiple ways to experience the elegance of Milan.”
Read the full article on MCA, here.
